Exploring 2024 Wellness: Protein, Menopause, Functional Snacks, and Emerging Cannabinoid Trends

High Protein, Gluten-Free, and Dairy-Free Options Surge as Health Conscious Consumers Adjust Their Diets

Health-conscious women are driving a surge in high-protein, gluten-free, and dairy-free products, prioritizing specialized diets tailored to their unique needs. While the demand for low-sugar options remains steady, especially among perimenopausal women, this trend reflects a broader shift towards personalized nutrition.

Read our updated blog on Protein

Exclusive : Discover the Future of Innovation in Functional Snacks

Our Q3 2024 report covers cutting-edge trends, consumer shifts, and ingredient innovations. Get insights into the evolving needs of women and the resurgence of weight management solutions.?Download the Report

Report Highlights:?

• Women & Functional Foods: The role of functional foods in women’s health, especially perimenopause.
• Weight Management: Semaglutide’s role in weight loss, including Ozempic and Wegovy.
• Emerging Trends: Innovations in functional snacks and beverages.?

Ingredient Innovation in Perimenopause Conversations

The food and beverage industry is tapping into the growing market of midlife women seeking natural relief from perimenopause and menopause symptoms. Functional beverages are leading the charge, with ingredients like collagen, probiotics, and bone broth gaining significant traction. Bone broth, in particular, has seen a remarkable surge in online conversations, touted for its potential benefits in supporting muscle and joint health during this life stage. Read our updated blog on Perimenopause.

Confusion in the Hemp-Derived THC space

Nearly 44% of CBD consumers in H1 2024 used hemp-derived THC products. Similarly, 71.3% of hemp THC users used cannabis and 65% used CBD. Despite the high overlap, questions surrounding consumer knowledge highlight how many hemp-derived THC users still have more to learn about the products that they consume. Just over half know Delta 9 is the primary psychoactive component in marijuana plants but over a third are unsure. Half know Delta 8 is synthetic but 4 in 10 are not sure.?Download our Free Report on the Hemp Derived THC Consumer.

Brightfield Group at Food Institute Webinar

?? Exciting News! Our very own Julie Murphy will be joining The Food Institute's webinar on September 26, 2024, at 2 PM (ET)! ?? Alongside experts from Glanbia Nutritionals, we'll be diving into the latest trends in snacking, health, wellness, and product innovation.

?? This is a must-attend event for anyone in F&B and CPG! ???? Register here

Interested in more...

Brightfield In the News

Nosh Podcast - CPG Week: Oats Overnight and Unpacking the Ozempic Craze

• Brightfield Group projects U.S. CBD sales will drop to $3.4B in 2024, down from $3.8B in 2023, amid regulatory uncertainty and price pressure.

Bevnet Insiders Q2 Report - Functional Beverages for Women - July 2024

• Brightfield Group's latest report highlights the growing demand for functional beverages tailored to women’s health needs. From hydration to hormonal balance, these drinks are carving out a significant niche in the wellness market.

Nosh Insiders Q2 Report? - GLP-1/Ozempic Craze - July 2024

• The GLP-1/Ozempic craze is driving significant changes in consumer behavior and product development, with Brightfield Group’s latest report offering a deep dive into this growing trend.

CSP Daily News - Consumers Seek Better-For-You Energy Beverages

• 48% of energy drink consumers buy from convenience stores. Offering cold brew coffee, refreshers, and energy drinks is essential to meet this demand.

Business Insider - What Are the Hottest Plant-Based Foods Right Now? 3 Top Picks

• Gen Z favors plant-based dairy like oat milk but isn’t embracing plant-based meats with the same enthusiasm, according to Brightfield Group.

Green Market Report - CBD Industry Continues to Crater Amid Regulatory Uncertainty, Price Pressure

• Brightfield Group projects U.S. CBD sales will drop to $3.4B in 2024, down from $3.8B in 2023, amid regulatory uncertainty and price pressure.

Green State - Americans' Psychedelic Use Continues to Grow

• Just over a third of psychedelic consumers use these compounds a few times a year, while one in four reports using them nearly every day. As microdosing becomes more common, these numbers are expected to rise.

Recent Blogs

• Biohacking the Menopause Market: Unlocking Opportunities in Women’s Midlife Wellness This blog dives into the growing interest in biohacking for menopause, exploring innovative products and strategies aimed at enhancing women's midlife health and wellness. Discover the emerging trends reshaping the landscape for women's health in the biohacking space.
• The Protein Surge: Exploring the Latest Trends in Protein-Packed Products With protein-packed products on the rise, this blog explores the latest innovations and consumer preferences driving the trend. From high-protein snacks to functional beverages, learn what’s fueling the demand for protein across various categories.
• Redefining Wellness: From Products to Community-Based Experiences Wellness is evolving beyond products to include experiences that foster community and connection. This blog examines how wellness brands are shifting towards community-based approaches to meet consumers' holistic health needs.
• Cactus Water: The Next Big Thing in Functional Beverages? Cactus water is emerging as the latest trend in functional beverages, offering unique health benefits and refreshing hydration. This blog explores the market potential of this natural drink and its appeal to health-conscious consumers.
• Psilocybin’s Promise: Navigating the New Frontier of Mental Health Care with Caution As psilocybin gains attention for its potential mental health benefits, this blog discusses the promise and challenges of integrating psychedelics into mainstream healthcare. Learn about the cautious optimism surrounding this new frontier in mental health treatment.

New Data and Content

• Wellness Consumer Q3 Refresh Get the latest updates on wellness consumer behavior.
• Wellness Social Listening – Extended Categories and Ingredients. Claims embedded as key dimension throughout!??
• CBD Hemp Derived THC Consumer – Second refresh coming soon alongside updated Market Data in October!??
• Snapshots Wellness – New Features Expanded AI Automated summaries to accelerate your insights. Ability to synthesize by combinations of product categories, need states, claims, ingredients, and conditions.?

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