Explore how Anomaly shifted Speedo from sleeping giant to iconic lifestyle brand for the global swimming community

Anomaly are an established creative agency that works across multiple disciplines and in this studio workshop their lead team share the processes behind their Speedo rebrand including all major assets such as logo, colour, type and much more.

If you are anything like us then your memory of the Speedo brand probably isn't that great. School swimming lessons consisting of uncomfortably tight and horrifically revealing swimwear that was the norm for kids of a certain age. Fast forward a decade or two and the brand have shook off their past identity crisis thanks to the team at Anomaly.

In our latest studio workshop their team share with us the processes behind their rebrand exploring all areas of the project including logo, colour, type and much more. It's a fascinating insight in to how they approached the challenge connecting elite athletics with the global swimming community.

During this presentation the team at Anomaly take you through their approach to branding giving you exclusive access to processes that have been refined during their 20 years in business. This workshop is loaded with fascinating insight including how they carefully used core assets to create unique products aimed at alternative demographics including elite athletes and those that are less competitive.

If you'd like to watch this session you can download it now or subscribe for instant access to all our episodes including process–led workshops with agencies such as Ragged Edge, Koto, DesignStudio, Omse, Fiasco and many more. Our aim is to take you inside the way teams work to help you understand how to create stronger more valuable projects in future.

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