The Explainer: Where are teens going if TikTok is banned?
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????♂? Where will teens go if TikTok is banned?
If TikTok is banned, teens are likely to turn to Instagram as their primary alternative for social media engagement. This shift is driven by Instagram's ability to offer similar features to TikTok, such as Reels, which allows users to create short-form videos set to music. Instagram has been preparing for this potential transition by enhancing its platform to attract TikTok users. Additionally, YouTube Shorts is another platform that teens might consider, although Instagram remains the top choice.
Instagram as the Primary Alternative: Teens are most likely to switch to Instagram if TikTok is banned. Instagram has been actively developing features like Reels, which mimic TikTok's short-form video format, making it an attractive alternative for TikTok users. This strategic move by Instagram positions it as the leading platform to capture the audience that may be displaced by a TikTok ban.
YouTube Shorts as a Secondary Option: While Instagram is the primary choice, YouTube Shorts is also a contender for teens seeking an alternative to TikTok. YouTube's established presence and the introduction of Shorts provide a familiar platform for users to continue enjoying short-form video content.
Teens' Current Social Media Usage: Currently, 60% of teens use TikTok, 40% use YouTube Shorts, and 28% use Instagram Reels. This indicates that while TikTok is popular, there is already a significant portion of teens engaging with alternative platforms, which could ease the transition if TikTok is banned.
Originally asked on December 6, 2024 using the Pro AI model. Response has been edited only for brevity. YPulse AI is now included with Daily Intelligence. Get it today.
The Newsfeed
Each week we share the most clicked posts from our expert-curated Newsfeed.
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While headlines constantly remind us that young people are feeling?“online dating fatigue”?these days, Tinder finds they’re optimistic about the year ahead. (Though, they’re positive about their dating life in general, not just the role of apps in it.) For all Tinder users, the top used phrase in bios was “Looking for,” implying a not-here-to-play-games attitude in dating, and potentially a movement away from using the app solely for hookups. Tinder’s calling this “Loud looking,” a.k.a. announcing their intentions upfront, and it aligns with their other prediction of daters “streamlining their rosters,” or cutting down the quantity of their connections in favor of quality. And for 18-30-year-olds, vision boards for their dating lives are in—which Tinder has created a feature for users to make and manifest in the app. (Mashable)
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04 | Fourth graders in the U.S. perform worse in math testing post-pandemic
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05 | Build-A-Bear and KFC are partnering for two-fold comfort: food and plushies
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