Explainer Videos: What Are They and What Makes Them So Popular?

Audiences prefer explainer videos to gain insight into the brand and its products and services. As competitive marketers, you need to keep them presentable.?

A marketer can utilize varied videos for several purposes like improving brand recognition, increasing traffic to the website, and even providing industry information to loyal consumers. An explainer video is such a video proven to meet business purposes. Also called, corporate explainer video, these express a new product, process and ideas in video form for achieving goals by driving the essentials to the core that should be done by the employees. In brief, the explainer videos are among the best tools to own for inside out business expansion.

What Is Meant By Explainer Video?

A short explainer video of approximately 90 seconds in length explains a business' concepts in an informative, clear and engaging way. The common format for the explainer videos is animation since visuals quickly capture consumer attention and easily communicate how will the products and services benefit the consumers and solve the problems they are experiencing.

For expanding this very concept, the audiences are introduced to a specific subject in the explainer video, it could be a new product's feature descriptions, introducing a brand, the process overview like the working process of a particular app. An explainer video even serves as a brief tutorial on the process of utilizing a product or else a software application.??

Explainer videos also guide audiences to visit your website and learn more about your product and services and your company. With explainer videos, you can promote your brand and display your company culture, and engage the customers, hence building up brand recognition.?

The Different Components of Explainer Videos

The core structure of high-quality explainer videos has to be considered when you have to create a type of explainer video. All the good explainer videos consist of these four components –

a. Value Proposition – Highlighting why is the product valuable before moving to how should be used will frame the value of your company in your prospects’ minds.

b. Vivid Directions – Taking to the viewers through the product's usage journey in multiple steps quickly is the task to be accomplished by adding subtitles and voice-over.

c. Intriguing Elements – Adding motion graphics, whiteboard animation, sound effects, and related surprising elements to the video scripts keep the viewers captive.

d. Call To Action – Direct the viewers to watch another video or tutorial so they know what should they do next. Testing and optimizing the Call To Action will increase conversions.

With all these components included, the explainers videos will indeed turn out to be great to increase attention and overall conversion rates.

What Makes the Explainer Videos So Effective and Popular?

The effectiveness of the explainer videos states why do you need one. Simplifying the complex ideas into short 1 and 2-minute presentations, the explainer videos do not overwhelm the viewers with any excessive information. Rather, due to the explainer videos, the audiences can be better targeted and grasped. When the marketers have to create an impact on their bottom line, then the explainer videos are the best selection. Prospects can at any time turn up to these videos and solve their pain points while learning a lot about the products and services. 77% of viewers watch the entire videos as soon as they come across them on social media or on the company's website, and in-process devote time to the company.

So, the explainer videos hold a special position in content marketing strategy – the customers want them, they create an impact on the business bottom line. Above 73% of marketers attribute the increase in sales to the explainer videos.

I. Compared To Text, Videos Work Better

Through the explainer videos, the consumer can better discover more information about the brands and their products and services. They can learn a lot more about the products and service benefits. Watching the videos help them in retaining more information, than reading. 95% of a message is retained through a video.?

II.?Videos Can Be Easily Shared

Right when the consumers have found an explainer video they like, they will?definitely share it with their associates. The reason is the video format is easily received. A video might not necessarily go viral, but the potential videos will be exponentially shared.

III. Explainer Videos Quickly Come to the Point

As it plays on, a long video is likely to lose watchers, despite the content being interesting. Short explainer videos are to the point and work well by helping the customers to quickly discover the information. A message is quickly delivered through explainer videos in an engaging manner, and even ensure the crucial information had been delivered to the audiences.

IV. Describing the Product Functionality is Made Easier

Ideally suitable for demonstrating how should the product be used, the explainer videos even showcase how will the products benefit the customers. Often, the videos are better at providing instructions compared to simple texts, and then the viewers benefit from the visual demonstrations.

V. Conversion Rates Improve Conversion Rates.

Since the explainer videos keep the viewers better engaged and bring up a solution to a problem, the viewers are more significant to purchase after they have seen the video. As per several sources, as well as Forbes, over 90% of consumers have stated watching a video did influence their purchasing decisions significantly.?

VI. Explainer Videos Are Cost-Effective Options

Creating high quality, professional explainer videos require advanced technology. The professional video making experts utilize the strategies to properly reflect your brand as well as your brand message in a much polished and superior way. It is important as it differentiates a brand from the other competitors.

VII. Your Brand Stands Out From Competitors

?Having explainer videos on different marketing channels and video platforms like YouTube, then you are a step ahead to maintaining an edge over your competitors. Also, you will improve search engine rankings, and ultimately enable your customers to locate you first.?

VIII. Search Engine Rankings Go Higher

Focusing on specific subjects, services and products, the explainer videos can be tagged and properly titled with the keywords to help with SEO marketing and for drawing in more web traffic. When videos are uploaded on the website, then it even helps in improving search engine rankings since Google makes use of algorithms for calculating how long should a person stay on your website page. If the audiences are staying for some time longer for watching a video, then Google understands your website to be relevant and then improves your search engine ranking with regards to specific keywords.?

IX. Explainer Videos Are Superb for Mobile Marketing

Audiences take pleasure to watch videos on their mobile devices, and mobile shoppers are watching videos while seeking to discover new products. With the explainer videos being readily available for the mobile market, then the customers are engaged for a long time that goes a long way to improving brand awareness.?

X. Explainer Videos Form the Vital Part of Consumer Journey

Marketers are sure to experience firsthand positive results when they are already having explainer videos. Over 80% of marketers say videos are helpful in generating leads, improving website traffic and increasing sales. The reason is that the videos are better serving the sakes funnel than the marketing mix comprising of only text contents. By adding the explainer videos along the customer journey is great for improving ROI as well as conversion rates.?

Explainer videos work best as marketing and learning tools for conveying information to the audience and also prompting emotional responses to be associated with brands and products. If these videos are simplifying the tough to understand concepts, then these videos are well preferred. These videos will work out best when every detail have been conveyed - your service process and how is it working, your products' various complex components into simple information.?