Explainer Videos Are An Excellent Conversion Tool

Another effective way to attract and retain customers is by having easily accessible explainer videos, to either portray your brand’s personality and culture, or to demonstrate how your product can be the solution to a common problem your audience may be experiencing. If potential leads had any doubts in their mind about your products and services, explainer videos are intended to be the push they need to feel confident in purchasing your products or services.

An explainer can be an ad, demo, testimonial, or a video that answers customer’s questions about a product or service, so it’s important to have a clear goal with your Explainer video. The goal is to have the viewer go from knowing nothing about your products, to being able to teach another person about them, just by watching a short video summarizing what your business is. Having excess irrelevant information could result in the viewer losing interest before reaching your call to action, which would be a wasted opportunity. For example, if your goal is to persuade more people to sign up for a free trial, the most effective explainer video would present a common problem your viewers may experience and quickly suggest a solution while demonstrating how easy it is to navigate your products.?

Like we’ve discussed in previous articles, videos perform significantly better than text documents or static images with consumers. According to Biteable, only 20% of your audience will read a document on your site, while 80% of visitors will watch a video. Rather than relying solely on instruction manuals or instruction documents, consumers are turning to video tutorials because they’re much easier to follow along and don’t require as much time or effort. Because of this, having an accessible and to-the-point explainer video could increase your sales, while simultaneously decreasing the number of customer service inquiries. When consumers are able to access resources that help them learn your products, they are less likely to reach out for assistance.?

These video types do well on all different media outlets - it’s important to include them on your website for already existing customers to learn more about your products and how they can use them, but Explainer Videos can also be used for advertisements. A brief summary of your business’ culture and services may be all the viewer needs to be convinced to purchase.?

For a free consultation, please call or email Angela Chase at Octane Multimedia - (424) 333-6465, [email protected].