Expertise, authority, and trustworthiness are all part of the E-E-A-T

In its Search Quality Guidelines, Google uses the acronym E-E-A-T to describe the criteria used by evaluators to assess the quality and credibility of content.

In December 2022, Google updated the acronym E-A-T (expertise, authoritativeness, and trustworthiness) to E-E-A-T. Experience is the new addition to the letter E. The T - trust - is the most important member of the E-E-A-T family, according to Google.

WHY E-E-A-T IS IMPORTANT FOR SEO

Take simply, E-E-A-T is required for Search Engine Optimization (SEO) because Google cares about E-E-A-T. If you write a good blog about your experience and in- depth knowledge with user answers that they have already searched on google and aren't satisfied with. You need to know user interest and ready some original content that is rank and user take action on that content.?

Google gives value on your website when you are building a user friendly website not bots or crawlers. FIrst complete your search and then start building a website with user prospects.?

Authoritativeness and Trustworthiness is most important to achieve the first page in google.?

Authoritativeness refers to your overall reputation in your industry. Especially among experts and influencers in your niche. Google quality raters are instructed to review the authoritativeness of the creator of the website.

Trustworthiness :- Trust is about the legitimacy, transparency, and accuracy of the website and its content. Raters look for a number of things to evaluate trustworthiness, including whether the website states who is responsible for published content.

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