The Expert vs. Goldilocks

With so many clients coming to us with horror stories from so called “Experts” out there, who really is “The Expert”? We lay this out and share The Goldilocks Test so YOU can get everything not to sweet, not too salty, but “just right”.

All good fairy tales should end with ‘happily-ever-after’, so I was always perplexed about Goldilocks and the Three Bears – an opportunist on the prowl, makes a huge mess and ends up running away! I think there are plenty of parallels with the way a lot of agencies are today and the crap results clients are left with. Goldilocks was an expert on one thing, what she wanted. If an agency operates in this way, how does that help you? You need to find “The Expert”… but how ? Check out the full article here.... https://www.andmine.com/the-expert-vs-goldilocks-in-agency-land/