Expert Status Isn’t Given, It’s Taken: Here’s How to Claim Yours

Let’s be real—if you’re waiting for someone to roll out the red carpet and crown you the expert in your field, you will be waiting for a long time. Expert status isn’t handed out. It’s claimed. And how do you claim it? You take control of the narrative and own your publicity like a pro.

Being great at what you do is important, but being known for being great gets you the spotlight, the clients, and the RESPECT. Here’s how to stop waiting and start making moves that cement your expert status in the public eye.

1. Be Where the Conversation Is Happening (And Add Value)

You can’t be an expert in the shadows. Experts are seen, heard, and felt in the spaces where their audience hangs out. Whether it’s top-tier media outlets, industry blogs, or panels and podcasts, you need to be there.

But here’s the kicker: just showing up isn’t enough. You’ve got to come in swinging with real value. Whether you’re sharing insight on industry trends or breaking down complex ideas into simple, relatable terms—bring your A-game. Think of it as your mic-drop moment every time you engage with the public.

Pro tip: Don’t be afraid to take on those “controversial” topics or industry myths. That’s where the real discussions happen, and that’s where you start to shine.

2. Leverage Media Like a Power Move

Media coverage isn’t just nice-to-have; it’s your fast track to authority. Every time your name pops up in an article, interview, or feature story, it’s like adding another layer to your expert status. And the good news? You don’t need to be a celebrity to get that coverage.

Start small, but think big. Local news, niche blogs, and industry podcasts are great stepping stones. Once you’ve locked in a few solid placements, you’ll have the social proof to level up and pitch to the major players. It’s all about momentum.

Pro tip: Don’t sleep on guest columns. Writing your own pieces for media outlets is one of the strongest ways to show that you’re not just talking—you’re teaching. When your byline starts popping up on major platforms, you’re no longer just an expert; you’re the go-to source.\

3. Stop Waiting for Permission

This one’s big. Too many people sit back, waiting for someone else to recognize their brilliance. Guess what? It’s time to cut that out.

Nobody’s going to knock on your door with a trophy and say, “You’re officially an expert now.” You’ve got to put yourself in the spotlight. Start by pitching your own story ideas to the media, create buzz-worthy moments, and get in front of the people who need to hear from you.

Waiting for permission keeps you on the sidelines. Taking charge puts you in the game.

4. Be Consistent (Even When You Think No One’s Watching)

The key to dominating the publicity game? Consistency. You need to be out there talking about your expertise on a regular basis. One big hit on Forbes is great, but experts become household names by showing up over and over again.

Keep putting yourself out there—whether it’s through blog posts, LinkedIn articles, interviews, or collaborations. Even when it feels like you’re not getting the traction you want, trust me, people are watching. The more consistent you are, the more credibility you build.

5. Own Your Story

Everyone has an origin story. What makes yours memorable? Lean into what makes your journey unique, and don’t be afraid to let that shine through in your publicity efforts. Authenticity is magnetic.

When people understand why you do what you do, they’re more likely to trust you as the expert. Your expertise isn’t just about your qualifications—it’s about your mission, passion, and purpose. Make that part of the narrative every time you talk to the media, and watch how quickly you start to stand out.

6. Make Your Voice Non-Negotiable

Your expertise? Non-negotiable. Your voice? Even more so.

Don’t be afraid to show up bold, authentic, and unapologetically you. That’s the secret sauce that makes people take notice. It’s easy to blend into the crowd, but experts? They lead the conversation. They shake things up. They bring a perspective that others can’t ignore.

Whether it’s speaking up in interviews or owning the stage at a conference, use your voice like it’s the most powerful tool you’ve got—because it is.

Final Thoughts: Time to Take the Crown

Expert status isn’t for the passive. It’s for the bold. It’s for the ones who make things happen instead of waiting for recognition. If you want to be known as the go-to in your industry, it’s time to own your publicity and start positioning yourself like the expert you already are.

So go ahead—claim your spot. The crown’s yours for the taking.