"Expert Positioning" Strategies and Tactics

One of the most important things in business is being seen as a top expert in your industry. This is why I talk about “leadership positioning” so much. When you are seen as a leader, and a top expert, your prospects are MUCH MUCH MUCH more likely to hire you.

All of your marketing and sales efforts convert better, when your prospects view you this way.

These days, one of the very best ways to continually reinforce this is via video. Yet, a lot of companies and business leaders are doing next to nothing with video.

Most aren’t sure what to do, or how to do it. And how to make it all easy and not time consuming. But it's something that is really a non-negotiable these days. You gotta have a plan.

Video helps all of your online efforts take off. People trust you so much more when they see you showing up on video regularly.

It doesn’t have to be hard, but you need a systematic approach.

There are different strategies that can be deployed. And different tactictal methods for getting it done. (And getting it done without spending too much time on it.)

It's important to understand the lay of the land here, so you can be best informed on which path is right for you and your company.

This is why I’ve partnered with Todd Hartley to do a special training on Thursday. He’s got a great approach and is truly the expert at this stuff.

(And even if you’re already doing well with video, this will give you some new ideas to do even better.)

Recently I shared with my community a free copy of Todd’s book “Accelerating Yes.” It's a WSJ Bestseller, and it talks a lot about these ideas. (When you sign up for the training, hit reply on the email his team sends you and ask them to send you a pdf copy of the book for free.)

Whereas I typically use the term “top expert” or “leader”...Todd calls it “Rockstar” status. But it means the same thing.

Like I said, this Thursday he’s doing a training to talk about these ideas. So if you haven’t read the book, this is a great opportunity to get the cliff notes quickly.

Here are the details, you can sign up here for free.

Become the Rockstar of your Niche: From No-Name to Notoriety

Mark your calendar for this one, it's going to be GOOD. Seats are limited, so lock in yours now.

Click here to reserve your spot.

Todd has some VERY unique strategies that you’ll be able to easily add to what you’re already doing.

I’m recommending all of my clients check this out.

Thanks,

Josh

Josh Turner

Multiple times Inc 500 + 5000, Sold multiple business for 7 figures plus, WSJ Bestselling author, big believer in expert positioning aka rockstar status.