Expert Insights: How to align car brands policies in Latam
By Daniel Bland - July 6, 2020 (Twitter @DanielBlandBiz)
The Fleet LatAm Institute has published issue No. 4 of its Expert Insights series entitled "How to align car brands policies across Latin-America".
Approximately 70% of international fleet managers are seeking new ways to save money in Latin America and according to the institute, these savings should first come from OEM harmonisation and vehicle selection.
The difficulty of regional car brand alignment, however, lies in balancing the financial benefits of supplier harmonisation with local market realities and cultural preferences. As such, there are three key question to ask yourself when it comes to aligning brands. Read more here...