Expert Insights: AI’s Impact on SEO

With Google’s new generative search experience around the corner, we thought it would be an appropriate time to ask experts in the industry one very simple question:

How do you think Google’s new AI-powered generative search experience is going to affect SEO as we know it?

We’ve collected and curated the best responses here for your perusal so that perhaps you can equip yourself for the future of SEO and get ahead of the competition.

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James De Roche

Businesses will see a drop in site visitors as AI siphons traffic away from websites into their interfaces.

SEO will still be relevant, as you’ll need to ensure content is optimized for chatbots to pull snippets out and reference your content as a source. For more complex topics, users will want to dive into search results and find comprehensive content on credible sites.

Search will change and SEOs need to be prepared to adjust their strategies to help businesses build trust and stay front of mind with prospects.

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Shanal Aggarwal

Evolving Search Queries: Users may be able to ask more nuanced and conversational questions of AI-generated search experiences in the future, which is analogous to having a conversation with a real person. This move toward queries written in natural language means that SEO methods may need to adjust to focus on understanding user intent rather than depending simply on particular keywords to be successful. It will be necessary for authors of content to examine the intricacies of user queries and deliver thorough replies that address the underlying meaning behind the search. This may require gaining a deeper awareness of user wants and interests.

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Julien Vidal

This new search feature is a bit like adding a turbo booster ?? to the search engine we’re all familiar with. Essentially, it’s going to completely change the way we approach SEO, but not in a the-sky-is-falling kind of way. It’s more of an evolution than a revolution.

The key difference is this – traditional SEO was about matching keywords to queries, but this new AI-driven search is all about understanding user intent. It’s less about the ‘what’ and more about the ‘why’. So, if you were a local bakery owner, it’s no longer about targeting keywords like ‘best cakes in town’, but rather answering questions like ‘how to pick a birthday cake?’ or ‘what’s the best cake for a party?’.

One more thing to note, Google will mention the source websites in the new search block, allowing users to visit these sites for further research. This means being the best source of information for the user’s query could get you that valuable mention!

So, how can you adapt? Start by focusing on creating comprehensive, user-focused content. Make sure it’s engaging and informative, answering the real questions your audience is asking. And don’t forget about structured data and schema markup, they’ll be your best friends in this new SEO landscape.

Remember, SEO isn’t going anywhere, it’s just getting a bit smarter. So, let’s stay ahead of the game and keep evolving our strategies to match!

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Alice Rowen Hall

Personalization and User Behavior: It’s possible that AI-powered search experiences may optimize results by making use of individualized data and insights gleaned from user activity. The search results that are shown to each user during a search could be influenced by personalization criteria such as location, search history, preferences, and previous interactions. To increase a website’s exposure in a personalized search environment, search engine optimization (SEO) professionals may need to take into consideration user engagement metrics, personalization considerations, and user-centric optimization. Providing personalized content recommendations, optimizing for local search, and modifying material to appeal to specific user segments are all potential steps in this direction.

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LISAMARIE MONACO

As a business owner, and one of our website and blog writers, I believe Google’s new AI-powered generative search experience has the potential to significantly impact SEO practices. The introduction of AI technology into search algorithms signifies a shift towards more personalized and contextually relevant search results. This change will require businesses to adapt their SEO strategies to remain competitive in this evolving landscape.

One major impact of AI-powered search is the emphasis on understanding user intent and delivering tailored search results. Google’s AI algorithms can now analyze vast amounts of data to better interpret search queries and generate more accurate and useful results. This means that businesses will need to optimize their content to align with user intent rather than solely focusing on keyword optimization. Providing valuable and relevant content that addresses specific user needs will be crucial for SEO success.

Additionally, AI-powered search is expected to prioritize the delivery of rich and engaging content formats such as videos, images, and interactive elements. This means that businesses should invest in creating high-quality multimedia content to enhance their online visibility. Incorporating visual and interactive elements into their websites will not only attract users but also align with Google’s new search experience, increasing the likelihood of higher rankings.

Lastly, the rise of AI-powered search may lead to an increased reliance on structured data and schema markup. Structured data provides explicit information about a webpage’s content, making it easier for search engines to understand and display relevant information. As AI algorithms become more sophisticated, structured data can play a vital role in helping businesses stand out in search results and improve their visibility.

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Julian Scott

Google’s new AI-powered generative search experience is undoubtedly a game-changer in the SEO world. With this new technology, Google can create unique content on-the-fly to answer search queries. This means that traditional SEO strategies that focus solely on optimizing static web pages may become less relevant in the future.

However, it’s important to note that this technology is still in its early stages, and it’s unclear how much impact it will have on SEO. While it’s possible that Google’s generative search experience could eventually replace traditional SEO strategies, it’s also possible that it will simply become another tool in the SEO toolbox.

One potential advantage of this technology is that it could make it easier for small businesses and individuals to rank for long-tail keywords. With generative search, Google can create content tailored to specific queries that may not have a lot of competition. This could level the playing field for smaller websites and businesses that may not have the resources to compete with larger companies on highly competitive keywords.

Another potential advantage is that generative search could improve the overall user experience of search. By providing more relevant and personalized content, users may be more likely to use Google as their primary search engine. This, in turn, could lead to more traffic for websites that rank well in Google’s generative search results.

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Burak ?zdemir

Google’s AI-powered generative search experience will likely impact SEO as we know it. This technology aims to understand user intent more accurately, even when the query is ambiguous or incomplete. It implies that SEO will need to focus more on intent-based and semantic search optimization than traditional keyword-based strategies.

By understanding and predicting user intent, content creators and SEO strategists will need to create content that includes relevant keywords and answers the potential questions and needs of the users. This could lead to a shift towards more natural language content that truly satisfies user intent rather than focusing solely on keyword density.

Furthermore, with AI’s ability to personalize search results based on a user’s history, preferences, and context, SEO may become more complex, needing to understand different user personas and their unique search behaviors. This could lead to more customized SEO strategies aimed at various audience segments.

The advent of AI in search also highlights the importance of technical SEO. Aspects like website loading speed, mobile optimization, structured data, and user experience will play a more significant role, given that AI and machine learning algorithms can consider these factors when ranking websites.

In conclusion, AI-powered generative search experiences are poised to make SEO more dynamic and user-centric. While it presents new challenges, it also offers opportunities for those willing to adapt and innovate.

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Shakeel Ahmed

I have spent years in the marketing industry, and what I have analyzed is that Google’s new AI-powered generative search experience (SGE) is going to be a prominent shift in the way that users interact with search engines. I mean, just take a look at the past year, users type for a query and then scroll through endless pages to find the information – honestly, it consumes a whole lot of time and can frustrate you at a point.

With SGE being super powerful, users can now ask longer, more complex questions and receive comprehensive answers directly on the search engine results page (SERP). That’s the highlighted reason why this has to be a major change for SEO, as it means that old-school methods of ranking websites will no longer be as effective and, unfortunately, replaceable with advanced search.

At the end of the day, the goal is to utilize smarter ways to simplify your daily tasks.

To be competitive in the SGE world, I feel like websites need to upgrade and focus on providing high-quality content. Adding more information, here are some specific tips for optimizing your website for SGE:

• Use long-tail keywords, Long-tail keywords are more specific and less competitive than short-tail keywords, which means that they are easier to rank for. This is a smart move!
• Create high-quality content, something that resonates with your audience, and have a point-to-point explanation. Your content should be informative, comprehensive, and easy to understand.
• Use clear and concise language, This is an important factor and hard to ignore. Avoid using jargon or technical terms that your target audience may not understand.
• Break up your content into smaller, more manageable chunks. This will make it easier for users to read and understand your content.
• Use images and videos to break up your text and make your content more visually appealing. Sometimes a thread of text can make your content dull. Visual element sparks an appealing touch.

I hope the following tips work in your favor and can help you to position your website to rank well in Google’s SGE and attract more traffic to your business.

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Mark Valderrama, CPA

Enhancing Vocal Search In my opinion, the rise of voice search over the past few years has been phenomenal, and it will likely become the primary search method in the future. It is anticipated that voice search combined with AI will bring about extraordinary changes in the future. In other words, it will not be long before optimizing for voice search becomes a significant ranking factor. However, voice search adds a new challenge to the equation, as search terms are significantly more diverse and phrased differently. For instance, when searching for services using a conventional text search, one might enter digital marketing in India as the search phrase. On the other hand, in voice search, they may use a conversational tone. Although AI is now theoretically able to recognize that these inquiries are pointing to the same object, it would be prudent to provide some assistance, particularly at the outset. Nonetheless, this is merely a matter of competent copywriting.

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Sam Underwood

Google’s new AI-powered generative search experience, called MUM (Multitask Unified Model), has the potential to greatly impact the world of SEO. MUM is designed to understand and process complex queries and provide more comprehensive, accurate, and personalized search results.

One way MUM could affect SEO is by prioritizing the quality and relevance of content. MUM can understand the meaning behind the user’s query and provide more accurate and relevant results. This means that content creators will need to focus on producing high-quality, relevant, and informative content to rank well in MUM-powered searches.

MUM can also process multiple tasks simultaneously, which means that search results will be even more personalized and specific to the user’s needs. This will require SEO professionals to consider a broader range of user intent and develop more targeted strategies to optimize for these queries.

Additionally, MUM can understand and process information in multiple languages, which could impact international SEO efforts. Brands targeting multiple countries and languages will need to ensure their content is optimized for MUM’s language capabilities to reach their intended audiences.

MUM’s capabilities could lead to a more user-centric and personalized search experience. However, this could also mean that traditional SEO practices may become less effective, and brands may need to adapt their strategies to better align with MUM’s capabilities. As with any significant technological development, it will take time to understand the full impact of MUM on SEO. Still, SEO professionals will need to stay informed and adapt to this new AI-powered search experience to remain relevant in the ever-changing digital landscape.

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Marc Hardgrove

I think that Google’s new AI-powered generative search experience is going to affect SEO by reducing the amount of time and resources that are needed to create highly-targeted, quality content. As a result, businesses will be able to focus on more important aspects of their business. Therefore, with this potential use of AI, businesses will be able to create and publish content with much less effort. This will allow businesses to focus more on the creative side of their business, which will ultimately enhance their overall marketing efforts.

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Ryan Faber

My name is Ryan Faber, and I’m the founder of Copymatic, a cutting-edge AI-powered platform that helps businesses create compelling and engaging content. Being a tech expert with 8 years of experience also made me curious about how AI works, which is why Copymatic was launched. I would like to share my opinion based on the knowledge I’ve gained over the years. I believe Google’s new generative search, which is powered by AI, will completely change how we use search engines. The new technology’s effects on SEO will place more focus on semantic search. Google’s AI will now be able to figure out the context of a user’s query and deliver more relevant outcomes compared to just matching the keywords in the previous version. In order for websites to appear higher in search results, it will be necessary to make sure that their content is optimized for both keywords and context. AI has become more sophisticated. So now the websites may need to put more focus on providing clear and concise information than on trying to manipulate keyword rankings. In a nutshell, I would say that the introduction of this new technology creates a challenge for the SEO industry, and those who can adjust quickly are likely to be on top.

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Jemin Desai ??

Google’s new Ai-powered Generative Search Experience (GSE) is a great initiative and contribution to the latest technology. It would help companies with authentic content to list at the top instead of firms copying and paraphrasing content from other sites. In addition, the new snapshot feature would hint to the end-user about the site, which could increase the efforts of content writers, subject matter experts, and marketers.

With the introduction of AI, SEO analysts need to learn about new technology, Google algorithms, and more. Otherwise, optimizing content for better search could become more manageable. They need to select the right tools, methods, and types of content to get published on the website.

Furthermore, the perspective feature of AI GSE could be advantageous for SEO if the company regularly interacts across discussion boards, forums, and Q&As. It would help digital marketers to improve the reputation of the brand. And when any user searches for a related topic, there is a higher chance that the brand’s site gets displayed. As a result, the new AI mechanism would consider ranking the company’s site in the top list.

Now and in the upcoming years, authentic content will be one of the fundamental pillars of the site’s high ranking. The AI will use end-user and expert perspectives to assess the content and rank it. The frequent updation on the website site will lead to more visitors, retention, and conversion rates. Also, SEO experts need to focus on creating more visual content with better ALT texts, captions, meta descriptions, transcripts, and more.

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Adam Rood

At the moment, whilst AI catches up with itself – SEO will more-or-less the same.

It’s inevitable that Google will update the way that search works and in my view, quick, snappy answers to questions will be answerable by AI, in a similar way to the way they optimised Google snippets.

So here’s 3 pieces of advice to get the most out of SEO in this new AI world:

Don’t waste your time writing blog posts to answer the simplest of questions and rank on google. How to boil an egg, what’s the fastest mammal on earth etc. You’ll waste your time because even the most tech-savvy SEO guru is going to come up against the new AI tools available. At the moment, Google states that it supports AI content. If you use AI to produce a draft article – make sure you use a plagiarism and content checker to see how human your post reads. Also, remember… it’s just a DRAFT. It seems likely that Google is going to reward the ‘personal voice’ in the years to come. Therefore, personal experience will always trump factual advice. A keyword tool, like the content editor in a platform like Surfer SEO can be invaluable for optimising your posts. Use it to update existing content or begin producing new content.

Bottom line: All of the up-to-date white hat SEO tactics are very much still valid today. Continue to use your personal voice and use AI to help you rank that personal voice at the top of Google.

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Olga Gurtova

Google’s new AI-powered generative search experience is poised to impact SEO as we know it significantly. This revolutionary advancement in search technology will revolutionize how users rank and discover websites. Let’s explore three key aspects that highlight the potential implications.

Firstly, personalized reports will be crucial in shaping the SEO landscape. With the AI-powered generative search experience, Google will have access to an immense amount of user data, enabling it to provide personalized search results tailored to individual preferences. This shift towards personalization will necessitate a more targeted and customized approach to SEO. Website owners and marketers must focus on understanding their target audience and creating content that resonates with their needs and preferences.

Secondly, the advent of AI in search will affect website owners and their competitors. As AI becomes more prevalent, competitors will leverage this technology to build more sophisticated websites catering to visitor preferences. Staying ahead in the SEO game will become more challenging as websites must continuously adapt and enhance their user experience to remain competitive. Understanding and effectively utilizing AI algorithms will maintain visibility and relevance in search results.

Lastly, introducing an AI-powered generative search experience will require a deeper understanding of new algorithms. Traditional SEO techniques may become less effective as the AI algorithms evolve to prioritize user experience and intent. SEO practitioners must stay abreast of these changes, constantly learning and adapting their strategies to align with the new algorithms. This may involve investing in AI tools and technologies and honing analytical skills to interpret and leverage the data-driven insights provided by AI-powered searches.

In conclusion, Google’s AI-powered generative search experience has the potential to revolutionize SEO. The shift towards personalized reports, increased competition fueled by AI adoption, and the need to comprehend and adapt to new algorithms will redefine the SEO landscape.

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David Cohen

I believe Google’s new AI-powered generative search experience has the potential to significantly impact SEO practices. This technology, such as Google’s MUM (Multitask Unified Model), is designed to understand and generate content in a more human-like way.

With the rise of AI-generated content, SEO professionals will need to adapt their strategies to stay relevant. The focus will shift towards creating high-quality, valuable content that truly meets the needs of users. Rather than solely optimizing for keywords, SEO efforts will need to emphasize semantic understanding and user intent.

Additionally, AI-powered search experiences may alter the way search engine result pages (SERPs) are presented. Richer and more dynamic content formats, such as visual or interactive elements, could become more prevalent. This means SEO professionals will need to explore new opportunities to enhance their visibility and engagement within these evolving search experiences.

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Monika Wójtowicz

I believe that Google’s new AI-powered generative search experience will significantly impact SEO. The introduction of AI in search represents a major shift in how search engines understand and deliver content to users, and it presents both challenges and opportunities for businesses engaged in SEO.

One of the key changes we can expect with Google’s AI-powered search experience is the increased importance of natural language processing (NLP) and understanding context. Traditional SEO practices have primarily focused on keyword optimization and backlinking, but AI-powered search algorithms are becoming more proficient in comprehending the meaning and intent behind search queries. This means that businesses will need to adapt their content strategies to prioritize creating high-quality, contextually relevant content that meets the needs of users. With AI-generated search results, there may be an increased emphasis on featured snippets and rich content formats. Google’s AI algorithms can analyze vast amounts of data and generate concise, informative answers for users. As a result, businesses will need to optimize their content to appear in featured snippets, as they are likely to gain more visibility and higher click-through rates. The rise of AI-powered search may lead to a more personalized search experience. Google’s AI algorithms can understand user preferences and deliver customized search results based on individual interests and browsing behavior. This means that businesses will need to focus on personalization strategies, such as leveraging user data to tailor their content and marketing messages to specific audiences. While AI-powered search brings new opportunities, it also poses challenges for SEO professionals. The increased reliance on AI algorithms means that the factors influencing search rankings may become more complex and harder to decipher. SEO specialists will need to keep pace with the advancements in AI and constantly refine their strategies to align with the evolving search landscape.

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Abhi B.

To answer your question, I believe that Google’s new AI-powered generative search experience is going to revolutionize how we approach SEO. We can expect to see a shift towards more personalized and context-based search results, which means that SEO strategies will need to prioritize creating content that is relevant and valuable to individual users.

In addition, with the increasing use of voice search and virtual assistants, we can expect to see a greater focus on conversational search queries and long-tail keywords. This means that traditional keyword research may become less relevant in the future when developing SEO strategies.

Overall, I believe that the integration of AI in search engines will provide an opportunity for marketers to optimize their websites for a more natural and intuitive search experience. However, it will require a greater focus on user intent and an understanding of the nuances of language and context.

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Jamie Irwin

Google’s new AI-powered generative search experience has the potential to revolutionize the field of SEO as we know it. By leveraging the power of artificial intelligence, this new search experience aims to provide more comprehensive and contextually relevant search results to users. This shift could impact SEO strategies in several ways. Firstly, traditional keyword-centric optimization may become less prominent as the AI algorithm focuses on understanding user intent and delivering highly personalized results. SEO professionals would need to adapt their strategies by prioritizing user experience, content quality, and relevance over simply targeting specific keywords.

The generative search experience could increase emphasis on creating engaging and informative content. AI algorithms are designed to analyze and understand the context and meaning behind the content, allowing them to provide more nuanced search results. To rank well in this new search experience, businesses would need to focus on producing high-quality content that aligns with user intent and addresses their specific queries comprehensively.

The AI-powered search experience may place greater importance on structured data and schema markup. By providing structured data that helps the AI algorithm understand the content’s context, businesses can increase the chances of their content being prominently featured in search results. Ensuring their websites are properly optimized with structured data and schema markup will be crucial for SEO success.

Moreover, the emergence of AI-generated search results may require SEO professionals to constantly adapt and stay informed about the latest AI and machine learning developments. Understanding how the AI algorithm works, its capabilities, and limitations will be vital.

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