Expert Global Panel
Hope Frank
Global Chief Marketing, Digital & AI Officer, Exec BOD Member, Investor, Futurist | Growth, AI Identity Security | Top 100 CMO Forbes, Top 50 CXO, Top 10 CMO | Consulting Producer Netflix | Speaker | #CMO #AI #CMAIO
Monetization and Digital Advertising / The Era of the Consumer
Advertising Week was a rewarding week for Kiosked.
Executive Board Member Toby Gabriner joined the stage at the Native Ad Forum and David McGrath, EVP Global, moderated not one, but two panels at Brand Innovators and our Kiosked Breakfast at Times Square.
Although there were a myriad of trending topics during the week, improving the advertising experience struck a chord with our global teams.
Consumers are demanding enhanced seamless experiences as they interact with ads, and the popularity of ad blockers is an obvious indicator that as an industry we need to do much better.
In order to reimagine advertising experiences in practice, we invited a panel of programmatic experts to discuss the ever-changing digital advertising landscape, its challenges and opportunities:
- Scott Gifis, Global VP Platform Sales and Operations at AdRoll
- Nicole Sheffield, Managing Director at News DNA and Chair of IAB Australia
- Mitch Weinstein, SVP, Director of Ad Operations at IPG Mediabrands
- Joe Speiser, Co-Founder and CEO at LittleThings
We’ve compiled our favorite moments from the panel and you can now learn what our experts shared here.
Retired (mostly) F50 tech CMO; tossing bricks at the windows of conventual wisdom.
8 å¹´Good stuff Hope! A global perspective is a (welcome) different perspective. I would be curious to hear the experts discuss the decline of the web site over applications and where do they see advertising evolving in an embedded world?
Marketing Goddess
8 å¹´As a marketer, the ability to execute relevant and impactful digital advertising is an ever-evolving challenge. Great Information - Thanks.