The 'Expert' or Expertise?...

I have read articles and comments recently explaining the virtues of becoming an expert in your industry field - or even part thereof. And how this in turn is good for business, since (logically) people will turn to you for your help when they need it. That does sound well and good... perhaps in theory. I was just wondering how many people are in any given industry? Is everyone meant to take this advice and become an expert?

I thought to approach this from a slightly different angle. Instead of making yourself the go-to expert, just make yourself knowledgeable in understanding the service that your are supplying so that you are confident in explaining the details to the client in a clear way. It's only when we understand the ideas, products and services ourselves that we can deliver these to others in the best way possible.

A simple example can be found in the hotel industry - where the receptionist / concierge has a crucial role in greeting the guests, and yet needs to know the ins and outs of the hotel to ensure guests are welcomed and have a pleasant stay. Or as another example can be found with a trip to the optician, whereby it is enhanced because they are up to date with new testing methods or have researched the varied products available - consequently being in a position to make informed judgements that are better for you the customer... As I am sure most are aware, it is usually the minor details that help in making the experience a more pleasant, rememberable and enjoyable one!

"The top experts in the world are ardent students. The day you stop learning, you're definitely not an expert." - Brendon Burchard

Whether we want to admit it or not, this statement says a lot about the state of affairs in almost all fields of industry. With the fast paced consumer and customer world in constant flux and motion, without continued learning businesses and their employees can fall behind. So we read, attend seminars and conferences as well as join coaching sessions to increase and possess this further knowledge that we are currently lacking. Ultimately this means we are better prepared and ready to deal with becoming more productive at work.

This is really a great focus that potential customers should take to heart... That the philosophy that I employ with myself, my team and my clients is one where I am striving to give my concentration and commitment to make each project better because of the new things I have learned. To implement these ideas, to engage with other industry participants in order to provide a more positive service for people is a step in the right direction in retaining expertise in the field of business that you are in.