Expert Advice plus Helpful Tips for Marketing & PR in 2023

23 Experts share top marketing and PR advice for 2023

• BUILD! From stronger landing pages that answer questions & show evidence through testimonials, or your content platforms where most customers will always gravitate towards, it’s always a good idea to build stronger foundations wherever you think could use some more love.
• Invest in your brand! Turning inward to gain more value in what you offer will always reap authentic results. Start by implementing feedback surveys to understand your audience better, stay in the know on new technologies to potentially invest in when it makes sense, and revisit your position in your industry to rediscover your unique story.
• Be flexible to the ever-changing landscape of digital marketing. This could look like being proactive vs. reactive on social media- staying abreast of the conversations happening in your industry and always making the connection to how you can help and be of service. Being flexible also means maintaining trust with your current audience and adding value to their experience of you as a business as things have changed and continue to evolve.

Investing in your business and revamping pre-existing foundations for stronger customer relationships is always the goal, but knowing the specific tactics you can implement today to make active steps toward these goals is what makes this winning advice.

Instagram Chief Outlines Key Areas of Focus for the App in 2023

Inspire people to be creative

• We can expect more features within the app that will allow users to be creative- this could be a revamp on the original idea of the “filter”, or something along these lines to drive more creation inside Instagram. This could mean newer technology features within the app as well!

Help people discover things they love

• Are we catching Pinterest vibes? This seems to have many people thinking that Instagram will be shifting even more in the direction of TikTok, the everlasting-discovery-of-content model which could be a good thing or bad thing depending on what you value in Instagram.

Spark connection and conversation between people

• With past efforts driving comfortability for users to connect with friends (through ‘Close Friends’ story list & of course direct messaging), we will see more efforts around this in the new year. They’re hoping that new features like ‘Notes’- the DM away message bubbles- will spark more conversation and connection among users and ultimately, more engagement around content, not just content sharing itself. 

As Instagram algorithms, base utilizations, and definition of a platform continue to change, we have a pretty solid guess on where it’s going after this post from Adam, CEO of Instagram himself, explaining the goals for 2023. With these key directions in mind, making some edits to our 2023 content strategy to reflect these directions could be in our best interest.

15 Influencer Marketing Trends to Watch in 2023

• The shift into perfectly imperfect, in-the-moment content- This could take the form of UGC (user-generated content) as it continues to be 86% of big companies' marketing strategies or long-form content such as vlogs and educational videos as we see TikTok extending their video durations.
• Content creators getting candid over pay- Communities on platforms like Clara are letting influencers know what rates are respectable and what rates are low-ballers, allowing more influencers to make better calls on what they invest their time in creating for a brand. 
• More companies taking a collaborative approach with influencers, not a standardized one- In 2022, businesses found better success in their campaigns when they let influencers be themselves to their audience while promoting their brand. It’s all about trusting their stance in the industry you’re targeting.
• More influencers putting on the sustainability lens- We’re seeing a big push out of consumerism as it’s no longer acceptable to most people, and most people can see it when making a profit is the only goal. Understanding how your business authentically connects to a sustainable standpoint in all marketing initiatives is the right move in 2023. 

Influencer marketing is the most personal way to market your product or service as it brings awareness of your offering to an aligned & engaged audience through the delivery of what feels like a friend’s recommendation. Micro-influencers are also gaining popularity as big budgets aren’t always attainable for this kind of marketing. This could be a great medium for investing in marketing this year, and you may even learn more about your specific audience in the process!

***In other recent news, LinkedIn has launched a pre-scheduling tool within the app to allow users to schedule posts ahead of time! This is brilliant news for social media managers and marketing professionals alike! Read more about the new update here.

If you’re looking to take some of the advice above and invest in your business and marketing this coming year, here is a fantastic article on 21 Small Business Marketing Tools You Need in 2023. The latest tools and technologies in one place!