The experiment we’ve all been waiting for: ?? vs. ????

If you had to describe your relationship with Artificial Intelligence (AI) tools, would you say you’re more in the talking stage? Not sure where it’s going? Feeling content? Or maybe it’s complicated?

No matter where your relationship (or situationship) stands with AI right now, if you’re reading this newsletter, you’re probably aware that AI is everywhere. But we’re not in your inbox today to add more noise to the conversation or convince you to love it.

In this month’s edition of Love to Grow, we’re exploring AI through the lens of content marketing, research, and design. We hope this inspires you to find new ways of working with AI as an assistant (and friend) who makes your job easier—and ultimately grows your business.

Before we dive in:

Sign up for our free live event : Understand why your customers ‘truly’ buy?with Katelyn Bourgoin ??

If you don't understand why customers buy your products or services, your growth will trickle along at a ??’s pace.

AI vs. human: all in the name of content marketing science!?

Writing something worth reading isn’t easy. So can an AI writing tool do the research and create a great first draft for you while infusing it with wit and substance? Even worse, will it replace ‘real’ human writers altogether??

Hotjar’s Content team has tackled this question head-on and launched a new experiment, ahem, competition pitting ChatGPT against a human writer.

• The assignment: we gave both contenders identical briefs while Lesley Marchant , one of our in-house Content Editors, polished both pieces
• The metrics: we’ll track the performance of both articles over six months, looking at traffic, user sentiment, and subscriptions?
• The first impressions: ChatGPT was fast and free, but Shadz Loresco —one of Hotjar’s freelance writers—brought a more engaging tone and better research context

Read the full summary and explanation of our experiment. Psst: here’s what one reader had to say ??

We'll share the results in December, but until then, who do you think will come out on top? ??

AI and UX design: how to maintain the human touch

Last month, UX design expert Ioana Teleanu took to the virtual stage at Hotjar for an exciting talk about the fascinating world of AI. Ioana discussed the challenges and opportunities AI brings to UX design, and walked us through its implications and best practices.

With more than 5,000 registrants and 1,400 live attendees, the event highlighted the need for ethics in AI and explored its potential.

Touching on its ability to augment human capabilities, Ioana showed us that AI is designed to complement our work, not replace it. Although it offers immense benefits, AI is currently limited in its capacity to comprehend context and identify problems—a gap where designers’ roles are critical.

Grab the key takeaways in this post, or check out the full recording below. ??

Hotjar AI for Surveys: your ultimate research assistant ??

Doing survey research can be tricky. You need to work out what questions you should ask, how long your surveys should be, and the best way to analyze all the responses that (hopefully) come rolling in.?

Well, your research process is about to get a whole lot easier. ??

? Generate surveys in a flash with our intuitive survey generator

? Gain meaningful insights at a glance with automated summary reports

P.S. We’re live on Product Hunt —check it out and let us know what you think!

See it in action ??

??In a nutshell

This won’t be the last time you hear from us about AI because we’ve only scratched the surface of what’s possible. Remember, look at AI as an assistant that can help you become even better at your job. Let it handle the heavy stuff so you can spend more time on what matters most: your users and customers.?

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