Experiment and Adjust: How to Implement Strong Company Culture

Recognize how that feels on the ground, Jackson said. "So, as you change... having the listening opportunities in place to make sure that you always have a regular understanding of what it's like to work for the company. Knowing what it feels like as a member and checking in and ensuring that congruence with what, as an organisation, you say you stand for and what is the lived experience."

Following on from listening is measurement and understanding.

“Where is your organisation currently?” she said. “And what shifts need to happen? And [it’s about] experimenting because you're not going to get it right all the time. So that ability to experiment and adjust.”

The third step is recognising that developing a company culture is like running a marathon, not a sprint. It takes perseverance, Jackson said.

“Recognising that sure, there might be some quick wins, but this is investing for the long term. It's ongoing, it requires continued focus and embedding, and you can't do everything at once or… you will burn out the organisation.