Experience the Ultimate Personalization at Cadillac House at Vanderbilt: An Exciting New Era for CELESTIQ Clients!
Colan McGeehan
CEO + Co-Founder, House of Highways | CEO, GIF Studios | McGeehan & Co. | Former CMO CBO at WPP, CIO at Publicis (7,000+ People, $17.6B Billings) | Executive (Sharecare, Meredith, WebMD, NYT) | Emmy-Nom | seen on ????
As a multi-owner of Cadillac , I am excited about the recent announcement of the?Cadillac House at Vanderbilt, an entire facility designed to provide the ultimate personalization experience for?Cadillac CELESTIQ?clients. Historically, such custom car building has only been available for luxury brands like Ferrari and Lamborghini. Now, Cadillac offers similar bespoke craftsmanship for their all-electric ultra-luxury sedan, the CELESTIQ.
Tesla has undoubtedly made a name for itself in delivering personalized customer experiences, primarily focusing on data, driver profiles, and dynamic touches. However, the Cadillac House at Vanderbilt takes this concept to new heights, allowing clients to collaborate directly with CELESTIQ designers and a concierge for an unparalleled custom commission experience. This state-of-the-art facility is set to welcome its first clients in late summer 2023, marking a new era in luxury automotive experiences.
Located at the historic General Motors Global Technical Center in Warren, Michigan, the Cadillac House at Vanderbilt pays homage to pioneering designer Suzanne Vanderbilt and features a Saarinen-designed building. The facility showcases a harmonious blend of mid-century modern design and cutting-edge technology, ensuring an unforgettable experience for every client who steps through its doors.
The personalization process at Cadillac House at Vanderbilt is meticulously curated, offering clients various options to create a one-of-a-kind CELESTIQ that reflects their unique tastes and preferences. This bespoke craftsmanship is available through inquiry only, with the first CELESTIQ expected to arrive in late spring 2024.
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As a Cadillac owner and enthusiast, I am glad to see the brand's dedication to innovation and delivering the ultimate luxury personalization experience. The Cadillac House at Vanderbilt exemplifies Cadillac's commitment to its heritage while embracing the future of the automotive industry, setting a new standard for luxury automotive experiences.
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