Experience the Power of Predictability with Monthly Giving Programs

Reasons why monthly giving programs should feature in a nonprofit’s fundraising strategy

Tired of scrambling around for funds through constant, ad hoc fundraising campaigns? Have you considered adding monthly giving programs to your nonprofit’s fundraising strategy??

You really should! Monthly giving programs are gamechangers for nonprofit revenues and missions. They offer financial stability and a consistent revenue stream to your nonprofit.?

What are Monthly Giving Programs??

Monthly giving programs are donation programs wherein donors give a fixed amount of money to the nonprofit each month over a sustained period of time. The monthly donation amount will depend on the level of commitment of the donor towards the cause and their own budgetary constraints. Typically, nonprofits offer varying donation amounts and/or allow the donor to fix the monthly donation amount, ensuring flexibility for the donor.?

With monthly giving programs, nonprofit organizations have consistent, continuous support from a section of their donors across the year. This enables them to budget and plan activities more effectively.?

Are Monthly Giving Programs Different from Recurring Giving Programs??

Often used interchangeably, monthly giving programs are slightly different from recurring donations. Recurring giving programs allow donors to donate on any schedule – weekly, fortnightly, monthly, quarterly, etc. while monthly programs are recurring donations structured around a monthly schedule.?

Why Include Monthly Giving Programs in Your Fundraising Strategy??

Reliable & Consistent Revenue Stream to budget effectively, plan your activities, and fund your projects, minimizing chances of lapses.?

Higher Lifetime Donor Value: Monthly donors have a longer lifetime with nonprofits, averaging 8.08 years compared to 1.73 years of one-time donors. Monthly donors give 42% more than one-time and occasional donors and 50% of them also make additional donations. Overall, monthly giving programs ensure a higher lifetime donor value.?

Higher Donor Retention Rates: Monthly donors are more loyal, with a 90% retention rate compared to 29% for one-time givers.?

Better Donor Engagement: Recurring and monthly donors remain committed to their cause and keep supporting nonprofits in their mission even when disruptions occur. They also tend to become ambassadors for your cause, contributing to the long-term success of your organization.?

Reduced Fundraising Costs: Given their higher engagement and retention rates, you don’t have to spend too much time and money in getting donations from them. You can optimize your overall fundraising costs.?

Monthly giving programs are powerful sources of revenues that every nonprofit should tap into. It empowers them to fuel and focus on their mission without getting distracted away by the constant need for fundraising. However, it is also important to note that they cannot replace other forms of fundraising such as online crowdfunding, social media fundraising, year-end appeals, events, grants, etc. But they augment your efforts and help you reduce the need for constant, costly fundraising. Monthly giving programs should be part of your larger fundraising strategy.?

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