The Experience Pioneers

Millennials...they're not just hip and fashionable. They're spenders. The latest data from Bank of America Merrill Lynch proves what we've suspected all along at Punch Bowl Social. Millennials are actively seeking out new food experiences in social locations, preferring to spend their money at restaurants rather than in grocery stores.

Now that millennials are the largest demographic group, understanding what ideals, values, and choices naturally resonate with them is more important to business than ever. In sweeping generalizations, millennials are confident, enjoy change, and yearn to be connected. They live in two worlds - online and off - both of which have blurred lines. And a descriptor that seems spot-on via Forbes, is that millennials are "experience pioneers," craving discovery and adventure.

Our restaurants give these millennials (and all of our guests, for that matter) that little bit of adventure and connectedness that makes people feel alive. Because life is too short to go to bed early.