My Experience On Conducting Digital Marketing Workshop For MBA Students

Back to classroom and college after 16 years, What a feeling 

A few weeks back, GUVI Geek Team approached me to Speak and conduct a Digital Marketing workshop for MBA students. 

I was excited and honored when they asked me. 

Unfortunately, due to prior commitment, I couldn't commit immediately. 

I didn't want to miss this wonderful opportunity to be in front of students. 

I changed my plans and confirmed them a few days back.

Event Date: 20 - 02 - 2020

I was at Sri Ramakrishna College of Arts and Science, Coimbatore, Tamil Nadu, along with Sriraman Subramanian(Atlas Quantum), Mahesh Srinivasan(Absolutdata ), Mohameed Haroon(Guvi) & Saranya(Guvi) to conduct Digital Marketing Workshop for MBA 2nd Year Students.

MBA Department Director Bamani & Other Professors gave us a warm welcome, thank you again for the kind hospitality and receiving us with open arms.

Our Day started with Sriraman giving a speech about Digital Marketing as a Career, later Mahesh gave his speech about Digital & Marketing with Growth Marketing.

My session was post-lunch & the topic was about Personal Branding.

I was worried students might be tired and also sleepy after meals.

I didn't have any presentation. I started with the flow and started talking about Personal Branding and started giving my inputs and giving value to students.

I was happy to know, few students know about Gary Vee and also about influencer marketing.

Post talk, We started the group activity for the students to understand marketing.

Students were split into five teams. Each team had a leader, and their task is to come up with creative ideas and marketing plans for upcoming movies for Rajini, Kamal, Vijay, Ajith & Simbu.

Of course, I want everyone to participate, so I took entertainment as a product for promotion.

Everyone participated and shared a lot of input for their team. 

Every team presented their concept and idea for promoting their movie task.

There were many creative ideas, a few noted ones.

1) App for movie promotion along with reward system

2) Social Media Contest, the winner gets to have candlelight dinner with Hero or Heroine.

3) Inviting Sunny Leone or Mia Khalifa for movie launch or songs.

4) Suprise Actor as Guest in the movie.

5) Linking story with a hot trending topic, a controversial one.

6) Creating a rumor by someone claiming it to be their story.

In the end, the students were asked to vote for themself, and everyone voted for all teams. 

Everyone was a winner.

There were many questions post events, and I tried my best to answer as many students as possible within the available time.

Naming a few students, who caught my impression Kaushik, Sivabalan, Mukshit, Angel, Arun, Balaji & Rajesh. Sorry I missed others.

All the best to all the students, any doubts or queries, feel free to contact me.