Expect To Cycle Twice

When you have your first big business win, you think you’re invincible. You drink your own Kool-Aid and you believe it.

One time, I hung out with this great marketer Robert Hirsch, and he said to me,

”I refuse to work with entrepreneurs who think they’re cooler than they are.”

He went on to explain the concept of cycling. So many things in business are outside of our control. When we hit it big the first time, the danger is we’re too arrogant about our own awesomeness. We don’t see all those other factors that contributed to our success.

It isn’t till you hit rock bottom, rebuild yourself, and maybe even hit rock bottom again that you receive the gift of humility. The kind of humility that allows you to hold the kind of success most of us only dream of. It’s called cycling, and it’s no fun.

Never think that you’re too big to talk to someone. Never think that people should acknowledge you or know who you are. If you haven’t cycled yet, you’re going to. If you’re dumb like me, you’ll cycle twice. I’ve learned to be humble enough to accept it when it comes and to dust myself off, get back up, and make sure I take care of other people around me so that when we go for the next round, the next cycle, the people I love and care about are still there.

I don’t want anyone to cycle of course, because it sucks. There’s one way to avoid it, and it’s to watch your pride. Pride almost guarantees the cycle will happen to you, so do whatever you have to do to remain humble and teachable.

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