Expat Entrepreneurship & Maximising Your Marketing Dollars
On Episode 3 of the “Future of Australia” podcast, I speak with Tracy Fitzgerald, a Sydney entrepreneur running a boutique marketing agency [Brandalism] which grew 148% in FY17 to hit $1,250,000 in revenue, since starting three years ago.
This placed them on the Financial Review list of 100 fastest growing new companies in Australia, and makes it one of the fastest growing new digital agencies in Australia.
[ Click here to listen to the podcast in SoundCloud , or Click here to listen in iTunes, or search " Future of Australia Podcast" in your iPhone podcast app]
We discuss...
- How a Recession, Collapsed Magazine Brand and Terrible Job Market in London Became a Blessing in Disguise
- Growing Up With Publishing Industry Aspirations and a “Dream to Change the World with Words”
- “Jumping a Few Stations Ahead” As an Expat in Emerging Markets and Industries
- The Difficulty of Getting Visa Sponsorship in Australia While The Publishing Industry Downsized
- Stumbling Into The Early Era of Content Marketing in Australia
- Entrepreneurship Apprenticeship, Being Employee Number One of a Cutting Edge Content Marketing Business That Went From ZERO to 100 Employees in 48 months
- How The Taste of Entrepreneurship Lead To Her Start a Content and Social Agency Three Years Ago
- Accepting a Job Before Realising What Country It Was In and How That Twist of Fate Triggered a Big Career Leap Forward
- How The Strength of the Australian Economy During the 2009 GFC Put It On Her Radar to Explore As a Place to Live
- The Common Australian Employer Bias In Looking for ‘Australian Experience’ Employees and Under-Valuing Global Experience
- How Being a Business Owner Creates a Deep Appreciation of Complex Decision Making Around Strategy, Hiring, Cash Flow and Management That She Didn’t Comprehend as an Employee
- The Realisation Of the Effort and Length of Time Needed to Find and Hire People When You Are Small and Not Yet Established
- How Turning Three Years Old Created A Measurable Shift in Perception When Hiring Employees and Winning New Clients
- The Problem Being a Medium Sized Client in a Large Agency Versus the VIP Treatment of Being a Very Large Client to a Small Agency
- Why Keeping on Top of Work and Communication Processes Is the Biggest Challenge and Priority of Rapid Growth Companies
- Why It’s Possible to Gain 10 Years of Experience in 12 Months As an Employee Working in a Fast Growth Company
- Staying Extremely Strict on Their Specialist Niche and Competing Against Full Service Agencies
- Having Strong Boundaries When Dealing With Clients, Being Willing to Say 'No', Walk Away and Finding People Who You Align With Completely
- How Australia is Doing a Good Job in Establishing Incubators and Encouraging Entrepreneurship As a Concept
- Growing a Multi-million Dollar Service Business Which Can Be Overlooked in The 'TECH' Focused Start Up & Entrepreneur World
- Changing Consumption of Content, the Push Towards LIVE Streaming Content and How That Will Impact Agency Media and Production Increasingly in the Future
- The Vision to Open Offices in Multiple Countries and Apply Cutting Edge Marketing Across Geographies
- Adapting Learning and Content Across Diverse Industries From Baby Food to Construction Materials
[ Click here to listen to the podcast in SoundCloud , or Click here to listen in iTunes, or search " Future of Australia Podcast" in your iPhone podcast app]
Podcast Episode History:
Episode 1: "Family Business & Real Estate: How Husband and Wife QLD Entrepreneurs Found A Gap in The Market"
Episode 2: "Law & Accounting Firm A.I and Automation + Doubling Revenue TWICE in 12 Months"
Hi, my name is Derek. "FUTURE OF AUSTRALIA" is a project I am running to interview the Founders, CEOs and Entrepreneurs behind the fastest growing businesses in Australia. These interviews will be turned into podcast episodes, as well as articles.
"FUTURE OF AUSTRALIA" is about interviewing, celebrating and sharing the knowledge, aspirations, struggles, goals and achievements of these people with a broader audience.
If you are interested in contributing, learning more of keeping in the loop with our updates and email newsletter, email me at [email protected], or give me a call or text on 0404 689 897.