Expansion Monday - 3 steps to expansion

Day 1, week 1.

I am going to be upfront and honest.

I think big, really big. I don't believe in sitting still and enjoying the ride and slowly going backwards. I want to take on the world. I want to change the world. In fact, we are aiming to change the way the world expands their businesses through Expandly which we recently acquired.

That is the number one reason why I also think you should think big too. Brands have to go global.

FACT. At the right time for them and the brand, but not too late!

But this 'article' is not about me, it's about you.

Every e-commerce entrepreneur and brand is led in a different way, but all face similar challenges and issues with scaling their brand, stopping copycats or IP infringements once they get to a certain size.

There are some basics to cover these off, but my favourite (I am biased) is to ensure your brand is reaching a global audience.

If your factory has four customers and you sell only in one region, they can easily copy it and put it in every other region. If you have already done this, they can pick on someone else!

Global expansion is really simple, IF you follow a simple framework.

There are three key ingredients to nail;

1 - Compliance

Ensure your business and products and compliant with the regulations in the region you are selling.

2 - Logistics

Get your products from the factory to the hands of your buyers as quick and efficient as you can without any 'hurdles' in the way. (Yeah right!)

3 - Distribution

Getting your products visible to buyers according to your specific requirements or target audience, this could be B2B, B2C or DTC dependant on your brand and current focus.

Drew Cooper said to me the other day, how do you always seem to make everything sound so simple. Well it is. We over complicate it to put barriers in the way or charge more money to our clients.

Through our proven expansion pathway there are an additional 30 something steps to completely nail any expansion, so I guess he may be right!:)

Above all, expansion should be easy, it doesn't need to be complicated. When you expand you need to make sure you are following these steps, work with experts like Expandly who understand the markets, issues and complications to help you navigate the those and keep you focussing on selling more products.

This is the first short hand long post I have written. What's your thoughts on expansion?

Thanks for your time, I know its precious.

Andy

My names Andy Hooper and I do three things.

1 - Globally expand $10m+ brands worldwide to help them double their business

2 - Acquire Ecommerce Service providers (upto ￡10m in T/O) to help our sellers to continue to sell worldwide and create the best experience

3 - Building a Tribe of entrepreneurs that share a vision to be a global player and dominate