Expanding Your Business to Japan

Toronto, Canada's largest economic hub, is just a 1.5-hour flight from New York. Yet, the business environments of these two cities could not be more different. While both New York and Toronto are global financial and business hubs, New York's business environment is characterized by its high-energy, fast-paced, and risk-taking culture, with a focus on results and directness. Toronto, on the other hand, tends to have a slightly more relaxed, diplomatic, and consensus-driven approach, with an emphasis on work-life balance, inclusivity, and sustainability.

In fact, despite the cities being so close geographically, they differ significantly in terms of climate, culture, lifestyle, and even English accents. The gap is even more pronounced for those living in Toronto or New York, who have never visited either city.

Now, imagine the difference when expanding to a market like Japan, where business culture, language, and consumer preferences are distinct. By the way, if your company is planning to enter the Japanese market, now is the perfect time to make it happen. Amid global economic uncertainty and anticipated political shifts, many North American companies are seeking stability and low-risk market expansion.

Why Japan?

Japan is a mature, dynamic economy, and many Japanese consumers are eager to embrace new products and services from North America. Additionally, your US currency is currently much stronger than the Japanese YEN. However, entering Japan is more than just introducing a great product. To succeed, you must navigate local business culture, understand language barriers, and comply with regulations.

We Can Help

The Beyond Group, with offices in both Toronto and Japan, specializes in multi-cloud management services and enhancing security for global clients. Since 2007, we have built long-term, trusted connections in Japan. Our expertise goes beyond IT—we also provide support in business registration, human resources, language assistance, marketing, and sales consultations, making us the perfect partner to help North American companies expand into Japan.

Real-World Success: A Case Study

One of our U.S.-based clients, a software development company, wanted to set up server hubs in various Japanese cities, including rural areas. While we already had established relationships with top-tier server providers in major cities, the challenge was to identify reliable providers in smaller towns with only a few thousand residents.

Using our extensive local network, we identified the best providers in these regions and began negotiations. Within six months, we signed agreements with each provider in these areas. The multiple projects proceeded smoothly, and the client did not have to handle the details—only providing their requirements and reconfirming with us. Within a couple of months, all the projects were completed successfully, allowing the client to focus on growing their business in Japan.

Why Choose Us?

• In-Depth Local Expertise: With our deep knowledge of both North American and Japanese markets, we ensure a smooth and seamless expansion process.
• Comprehensive Support: We handle every aspect of your Japan expansion—from IT to marketing and sales, human resources, and more.
• Proven Track Record: Our long-term relationships and successful case studies show our ability to get results and deliver value.

Ready to Expand?

If you are considering expanding into the Japanese market, don't do it alone. Let us guide you through every step of the process and ensure your business succeeds in Japan.

Schedule a Free Consultation: Contact us today for a one-hour free consultation.

Aki Ogita, Consulting Partner of Beyond GTA Inc., Toronto, Canada

[email protected]

Partner with Beyond Co.,Ltd.