Expanding in New Directions

A Note From Me:

Since starting this newsletter a few weeks ago, I have struggled with what direction I'd like to take.

Well, I've made my decision.

This week, I launched an email newsletter (of the same name) that includes five hand-picked, curated pieces of content from around the world of revenue, retention, and customer success.

The feedback has been amazing; hundreds of success and revenue leaders have already signed up. It's great to see that my daily scavenging for valuable content will now be able to benefit others as well!

Every Saturday, I will use this forum to cover the most popular (based on clicks) resources that were shared that week and why they were interesting.

The Expanding Revenue Daily Email Newsletter

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Welcome to this week's Expanding Revenue weekly round-up of the top Revenue, Retention, and Customer Success content from around the web!

As folks who are in the trenches every day, it's important to stay up-to-date on the latest trends and insights in the industry. In this weekly series, we'll bring you the most interesting and thought-provoking articles on customer success, so you can stay informed and excel in your role.

This week, we've selected a variety of articles that explore a range of topics, from the role of a customer success manager to the importance of customer engagement.

Whether you're just starting out in your first CS role or you are the CRO of a large unicorn, there's something here from you.

So without further ado, let's dive into this week's top picks.

1. The Role Of Data In Customer Success eGuide - Custify

The most popular article this week came from the folks at Custify, and covered the all critical importance of data for Customer Success.

Data is a powerful tool for customer success professionals, and it's essential for gaining a deep understanding of customer behavior and preferences. By analyzing data, we can identify trends, pinpoint areas for improvement, and make data-driven decisions that help our customers achieve their goals and get the most out of the product or service.

But it's not just about crunching numbers - we also need to be able to effectively communicate our data insights to other teams within the company. That way, we can drive collaboration and drive growth together. And remember, it's not just about the quantity of data we use - we need to be sure to use a variety of data sources, including both quantitative and qualitative data, to get a well-rounded view of our customers.

In short, data is a crucial part of the customer success toolkit, and it's something that we need to be leveraging to its full potential to help our customers succeed.

Read the full article here.

2. A best-in-class PLG org - Kyle Poyar’s Growth Unhinged

If you're looking to drive growth and increase customer retention, then building a product-led growth (PLG) organization is a must. But what exactly does that entail? In this article, guest author Ben Williams provides a guide to building a successful PLG organization, covering everything from aligning teams around common goals to leveraging customer data to drive growth.

One key takeaway is the importance of aligning all teams within the organization around a common set of goals. This ensures that everyone is working towards the same objectives, and helps to drive collaboration and coordination within the organization. By aligning teams around a common goal, you can ensure that everyone is working towards the same objective, which can help drive growth and increase customer retention.

Overall, this article is a great resource for anyone looking to build a successful PLG organization. So if you're looking to drive growth and increase customer retention, be sure to check it out!

Read the full article here.

3. Why You Need Product Data in Your CRM (+ How to Get it) - Parative Blog

Are you leveraging the power of product data to drive growth and increase customer retention?

In our recent blog post, we explored the role of product data in a customer relationship management (CRM) system.

The article argues that product data is an essential tool for customer success professionals, as it allows them to gain a deep understanding of customer behavior and preferences. By integrating product data into the CRM system, customer success professionals can gain a comprehensive view of the customer, including their interactions with the product, their usage patterns, and any issues or challenges they may be experiencing.

We also discuss the benefits of integrating product data into the CRM system, including the ability to provide more personalized and tailored support to customers, and the ability to identify opportunities for upselling and expansion.

Overall, this article provides a compelling case for the importance of product data in a customer relationship management system, and offers valuable insights and tips for customer success professionals looking to gain a deep understanding of their customers and drive growth.

Read the full article here.

4. Customer Success: Defined (Updated for 2022) - Sixteen Ventures

This article provides a comprehensive definition of customer success and explains why it is an essential strategy for driving growth and increasing customer retention. The post argues that customer success is not just about providing support and assistance to customers, but rather it is about helping customers achieve their goals and get the most value out of the product or service.

The article also discusses the key components of a customer success strategy, including a focus on building long-term relationships with customers, providing personalized support and assistance, and continuously improving the product and customer experience. Additionally, the author highlights the importance of aligning all teams within the organization around a common set of customer success goals, in order to drive collaboration and coordination.

Overall, this article provides a thorough overview of customer success and its role in driving growth and increasing customer retention. Whether you're just getting started in the world of customer success, or you're a seasoned pro, this article offers valuable insights and tips for building a successful customer success strategy.

Read the full article here.

5. Customer Success Teams, It’s Time to Take Credit for Expansion Revenue - Destination CRM

This article from Destination CRM argues that customer success teams should take credit for expansion revenue. In it, they argue that customer success teams play a crucial role in driving growth and increasing customer retention, and that they should be recognized and rewarded for their contributions. By taking ownership of expansion revenue and being accountable for driving growth, customer success teams can demonstrate their value and make a stronger case for their importance within the organization.

Read the full article here.

Stay tuned for another round up next week and don't forget to sign up for the Expanding Revenue Email Newsletter to get your daily list of curated revenue, retention, and CS content!