Expanding Capabilities of a Bakery Business with the use of prevailing marketing technologies (#MarTech) and Advertising Technologies (#AdTech)

Expanding Capabilities of a Bakery Business

Hello,

Prof. RatanKK here.

I was researching on how can a bakery business based out of Chennai, India can expand its capabilities, using the available marketing technology and advertising technology.

What are the available MarTech and AdTech for us?

Check this MarTech Interactive super graphic!

Then I came across what what #EverydaySpy Andrew said in a recent email.

"I’m old enough to remember the world before the internet.

I recall observing how people behaved when the internet, especially Google, became widespread and mainstream.

They would sit in front of the computer, excited to explore this new world, open up Google… and… nothing.

They’d stare at the screen, not knowing what to type.

They faced their own limitations.

They knew what they knew but couldn’t figure out any question, problem, or topic to explore further. They were intellectually stuck.

But if you want more in life (and from life), you have to realize something:

You are the sum of your capabilities.

And if you want more, you have to expand your capabilities".

What does this mean to a business like bakery business?

Dug deeper to understand the realistic actions a struggling bakery business owner can do.

Here are some of my curated action to expand the business capabilities.

1. Leverage Online Resources:

- Research: Stay updated on industry trends, customer preferences, and competitor strategies through blogs, forums, and market research reports.

2. Embrace Digital Marketing:

- Social Media: Engage with your customers on platforms like Instagram, Facebook, and Pinterest. Share your creations, behind-the-scenes glimpses, and customer testimonials.

- SEO & Content: Optimize your website for search engines. Start a blog to share recipes, baking tips, and stories about your bakery. This will attract more visitors and potential customers.

3. Expand Product Offerings:

- Innovate: Experiment with new flavors, ingredients, and baking methods. Introduce seasonal and special occasion products.

- Diversify: Consider offering baking classes, both in-person and online, to share your expertise and attract new customers.

4. Enhance Customer Experience:

- Feedback: Actively seek and act on customer feedback. Use surveys and social media to understand their needs and preferences.

- Personalization: Offer personalized products and services, like custom cakes and personalized packaging.

5. Network & Collaborate:

- Partnerships: Collaborate with local businesses, such as cafes and event planners, to expand your reach.

- Community: Participate in local events and festivals. Build a strong community presence.

The limitations of the business owner can overcome with the use of prevailing marketing technologies (#MarTech) and Advertising Technologies (#AdTech).

While doing all these, if the business owner and her team can build that community of active paying customers, it will not only stay ahead in the bakery business but also ensure it business and brand remains a beloved and innovative brand in the community.

Let's be at it!

Being at it, we always WIN!

PS:

To understand the depth and the breadth of MarTech and AdTech, please access The Martech Interactive Supergraphic. Use this interactive tool find the immense possibilities to break your limitation and extend your capabilities.