Expanding to Asia (37)

We have just survived the transition from 1999 to the year of 2000. The New Year′s Eve when everyone expected the computers to collapse and that everything digital would stop working. Apparently all went well and we can continue without worries as we did earlier on in December last year.

2000, just tasting the number of the year. So much promise. A new millennium with endless possibilities. It is also the year of the golden dragon according to the Chinese zodiac. A very lucky year and a lot of babies will be born. You learn a lot of new things doing business with China!

For Soft Touch it means a new era. After 14 years of building good relationships with our suppliers we now take a new step. A company is formed together with a partner in Hongkong and we open an office in Central, Hongkong. This will put us closer to the market of gloves and it will facilitate the quality control and ditribution chain of our gloves.

Why Hongkong and not China, you may ask. Well at this time Hongkong is a hub for a lot of businesses and English is widely spoken. Easier for us and for our customers. Now we look forward to new and more exciting times for our company!