Expanded text ads for the mobile-first world
Eugene Brill ?
![Eugene Brill ?]()
Eugene Brill ?
Marketing & Ecommerce | Marketing Recruiting | Entrepreneur | Nature & Landscape Photographer | The Wannabe Naturalist?
Google has realized that accounting for mobile and actually designing for mobile-first are two very different things, which had resulted in their completely changing how they think about and build AdWords.
The announcement by Sridhar Ramaswamy, Senior Vice President of Ads & Commerce at the Google Performance Summit in May 2016 revealed that Google is taking away right sidebar ads was part of the preparation for this new product, Expanded Text Ads.
Now, you’ll have more room to sell your wares on the SERPs, with two 30-character headlines, 80 characters for description, and an auto-extracted URL with customizable domain path.