Expanded Color Gamut : Need of the Hour

Expanded Color Gamut printing (ECG) is the practice of using a set of 4 or more inks (typically 7): Cyan, Magenta, Yellow, and Black (CMYK) plus Orange, Green, and Violet (OGV) to achieve a larger color gamut than that of CMYK. It is also used as a solution to replace spot colors.

Benefits of ECG

For Printers

Reduced press downtime : By moving to ECG, you can reduce the number of press wash-ups and plate changes during production.

Increased press utilization : Make-ready time is much faster and you can composite or 'gang' multiple jobs on the press.

Reduced costs : You reduce the amount of ink used in the printing process and as there are fewer press wash-ups, you reduce the amount of solvents used.

For Brands

Environmental sustainability : As an environmentally responsible brand owner, using an ECG printing process is the most effective and least damaging printing process for the planet.

Better, brighter, and bolder : The color gamut is expanded and a wider choice of designs allows you to experiment with your packaging creativity. Using a standard set of ECG inks, global repeatable color is achieved.

Faster speed to market : As more printers adopt ECG, these 7 inks will form the basis of their stock room shelves. They will be ready to print your packaging and label designs without delay.

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