Expand Your Reach with Amazon's Export Central Tool

Amazon sellers can now reach millions of customers, even in countries without an Amazon store, thanks to the new Export Central tool. Announced by Amazon, this feature enables sellers in the Merchant Fulfilled Network (MFN) to expand internationally, reaching 39 European countries.?

Export Central is part of the free European Export Programme, which lets sellers export from six key stores: the UK, France, Germany, Italy, Spain, and the Netherlands*—without needing new accounts or duplicate listings. This programme drives traffic and boosts conversions, offering growth opportunities for all sellers, including those using Fulfilment by Amazon (FBA) or MFN.?

FBA sellers are automatically enrolled at no extra cost, while MFN sellers can manually set international shipping rates and transit times. Sellers enabling European exports have seen sales increases of up to 10%**. The process is streamlined, requiring just three clicks in Export Central, allowing sellers to manage multiple stores simultaneously.?

For those using seller-fulfilled export, Amazon will pre-set shipping options, which sellers can review and adjust. VAT compliance, like enrolling in the Union One-Stop Shop (UOSS), is required for shipping across the EU.?

According to Xavier Flamand, Amazon’s VP of Seller Services, Europe:?

"Export Central is a game-changer for sellers seeking cross-border growth, especially in countries where Amazon doesn’t operate a store. We’ve removed many of the barriers to international expansion, empowering entrepreneurs to focus on creating and selling amazing products."?