Expand Your Business on LinkedIn: Using Network and Consistency

As an architect and business consultant, I have found there to be a general principle: no skill is any good if building up your professional network is not crucial to business growth. In today's networked world, who you know is just as crucial to what you know, making LinkedIn the perfect platform to use for such an activity.

Why LinkedIn is Indispensable for Professionals

LinkedIn isn’t simply another social networking platform; it is a professional platform solely for networking, sharing, and professional development. Whether to build authority in your industry, draw in prospects, or network with industry leaders, LinkedIn gives you the tools to do so.

For professionals in architecture and design, gold is LinkedIn. The platform lets you showcase your portfolio in the form of photos of finished projects, sketchbook illustrations, or 3D models to make your work come to life and shine for everyone to view.

The Impact of Content Creation

Building a strong LinkedIn profile does not have to be daunting. The most direct and effective approach is to post content on a weekly basis, and posting weekly is enough.

You may post:

? A primary take-home point in your professional life

? Insights on current industry trends

? Updates on current ongoing

For architects and designers, imagery is particularly powerful. An eye-catching photo of what you're working on right now, or a short video walking tour, is able to capture attention in ways text cannot. Share the backstory behind your design—what inspired it, what were some of the struggles, and how did you overcome them. Such content is treasured and spurs conversation.

Video: The Future of LinkedIn in 2025

Here’s something to keep in mind: The 2025 algorithm on LinkedIn changed, and content in the form of videos is prominent in driving visibility and engagement. Because videos keep viewers for longer, LinkedIn prioritizes them.

For architects and designers, this is unprecedented. Consider sharing: ?? A time-lapse of your design process ?? A virtual tour of an accomplished project ?? A 60-Second industry tip for emerging professionals

These videos do not have to be professionally produced—perfection is less impactful than authenticity. Incorporating video in your weekly content mix makes you stand out in an otherwise congested digital landscape.

Consistency: The Hallmark of Developing Broader Connections

Creating content is only half of the solution; consistency is where true success on LinkedIn is found. Posting and then fading for months won’t do. Treat your network like a garden—it needs to have regular maintenance in order to flourish.

Here’s what to bear in mind: ? Share content weekly ? Engage in interactions through sharing, posting, and responding ? Prioritize authentic relationships rather than seeking likes

Active interaction creates trust and solidifies your network in the long run.

My Personal Experience: Shattering Linguistic Barriers

Let me tell you. Having only started to study French four years ago while residing in France, I found myself in unfamiliar waters, but wanted to expand my professional network and network with architects and designers in France.

LinkedIn became a game-changer. I consistently posted insights, project updates, and industry reflections—first in English, then gradually in French. I participated in local discussions, engaged with professionals, and contributed to design-focused groups.

The outcome? Many of my professional network on LinkedIn have evolved to friends and business associates. The experience reinforced that through persistence and having access to the right platform, individuals may overcome geographic and linguistic barriers to build up a successful professional network.

Start Your Journey on LinkedIn Today

No matter where you're located—whether you're an architect working in Paris, a consultant planning in Dubai, or an expert anywhere in the world—LinkedIn is a life-altering resource for your professional life.

Begin with small steps:

?? Update your profile ?? Share something contentful this week (visual or if possible, video) ?? Interact on posts in your network

Stay authentic, offer value, and keep current. The bonds you develop today might open up future opportunities in ways you never envisioned.