“The Exile Of Multiplexes”
Ben Johnson
Winning Your Audiences: Marketing Movies and TV Series in the Connected World
Gruvi Weekly Digest #56 — A weekly catch up on things we've found interesting.
Featured Recommendation:
“Carne y Arena”, the immersive VR experience by Alejandro González I?árritu and his longtime cinematographer Emmanuel Lubezki, is the tentpole for Christopher Hawthorne’s article in the LA Times about the architecture of cinema.
He highlights the fact that with streaming services forgoing theatrical releases, consumers watching feature length movies on mobile phones and VR experiences on track to become a reality for the wider public – Is the humble multiplex being left out in the cold?
“Still, if I were a multiplex owner, or anybody with a career that depends on precisely how the future of moviegoing shakes out, I’d be looking hard for examples where architecture and technology have managed to form successful and even symbiotic partnerships.”
Other articles of note:
- European VOD market worth €4.2 billion in 2017
“The firm’s new report Video On Demand in Europe: 2017-2020 estimates the market will continue to grow by an average of 17% each year, reaching a revenue of €6.7 billion in 2020.”
- The Film Disruptor Podcast with MUBI founder, Efe Cakarel
Not an article as such, but following the collapse of MUBI’s $50 Million Chinese deal last year, this interview delves into how it happened and why it has made the company stronger.
- Havas says “Adios” to Dos Equis
Channeling their best Don Draper, Havas Media’s full page ad “ADIOS, mis amigos” shows they are not going quietly into the night having been dropped by the Mexican beer company Dos Equis.
- Smirnoff Is Trolling Donald Drumpf
A perfect example of how a small ad buy can make a splash with great creative
- UNIC’s New CEO Laura Houlgatte
The team at Gruvi are excited to be attending CineEurope next week and are pleased to congratulate Laura Houlgatte on being appointed the new CEO of the European cinema trade body UNIC.
-Ben
P.S. Check out our ebook on how to market movies online, Chapter 3 arriving soon.