Exhibition Centres in London: A Personal Guide to Choosing the Right Venue

As someone deeply immersed in the exhibition industry, I’ve witnessed how pivotal venue selection can be to the success of a trade show. For years, I’ve partnered with clients to create impactful exhibition experiences, and I can confidently say that the venue sets the stage—quite literally.

London, one of the world’s most iconic cities, offers a wealth of opportunities for exhibitors. But with its size and complexity, choosing the right venue can feel overwhelming. Each exhibition centre in London has its own personality, history, and logistical nuances. Getting it right isn’t just about the venue’s prestige—it’s about understanding how it aligns with your brand, goals, and audience.

In this article, I’m sharing insights into three of London’s premier exhibition venues—ExCeL London, London Olympia, and the London Business Design Centre. These are more than just event spaces; they are platforms for connection, innovation, and business growth.

ExCeL London: A Modern Powerhouse

When it comes to size and cutting-edge facilities, ExCeL London is hard to beat. Located in East London’s Royal Docks, this venue boasts over 100,000 square meters of exhibition space, making it the largest of its kind in the UK. It’s home to some of the biggest names in business, from WTM London to UK Construction Week, and consistently attracts international exhibitors looking to make a major impact.

What I love about ExCeL is its versatility and accessibility. With the Elizabeth Line and Docklands Light Railway (DLR) connecting directly to the venue, it’s easier than ever for attendees to get there. And with sustainable initiatives like free cycle racks and eco-conscious practices, it’s clear this venue is as forward-thinking as the events it hosts.

London Olympia: History Meets Flexibility

Step into the London Olympia, and you’re entering a space that’s been hosting exhibitions since 1886. Its timeless charm combined with modern functionality makes it a favorite among event organizers and exhibitors alike.

With 41,000 square meters of space, the Olympia offers flexibility that few venues can match. From the London Build Expo to the Ideal Home Show, this venue has a history of hosting events that are both massive in scale and deeply personal in impact.

One of its standout features is its location in West London. Nestled near the heart of the city, it offers seamless public transport connections, including the adjacent Kensington (Olympia) station. For those new to London, this ease of access can make all the difference.

London Business Design Centre: Intimacy and Elegance

The London Business Design Centre, located in the vibrant neighborhood of Islington, is the smallest of the three venues but one of the most unique. With its historic glasshouse design and modern amenities, it strikes the perfect balance between tradition and innovation.

This venue is ideal for smaller, more specialized events like the London Art Fair or Surface Design Show. Its compact 6,000 square meters of space fosters a sense of intimacy, making it perfect for exhibitors who want to focus on high-quality, targeted interactions.

Its location outside London’s congestion charge zone is an added bonus for exhibitors, as are the nearby hotels and restaurants that create a well-rounded experience for attendees.

Why Venue Selection Matters

Every venue in London has its strengths, and choosing the right one can significantly impact your event’s success. For large-scale events that need maximum visibility, ExCeL is unmatched. If you’re looking for a blend of history and flexibility, Olympia might be your best bet. And for smaller, niche events, the Business Design Centre offers an intimate yet impactful atmosphere.

At Booth Exhibits?, we’ve built our reputation on helping businesses navigate these decisions. We know how to align your goals with the right venue and pair it with an exhibit that turns heads.

Whether it’s your first time exhibiting in London or you’re a seasoned pro, one thing is certain: this city has the venues, the audience, and the energy to make your next event unforgettable.

Are you ready to take the stage in one of the world’s most exciting business hubs? Let’s make it happen.