Exhale. Gratitude. Recharging.
James Warren
I help companies truly understand employee and customer experiences through AI + Stories, so they can improve and grow. Shared Stories = Connection and Collective Wisdom, so tell me yours and I'll tell you mine.
Exhaling. Gratitude. Recharging. That is how I am steping into this weekend.
I started off the week finally releasing one of my own stories that I had been holding in for a while. By examining and sharing my own painful journey, I believe *we* can find one another on the shared journey to a place of healing. This is my fervent hope. If you haven’t read it yet, check out The Hopeful Way and let me know what you think. I spent some time over the past month reflecting on serenity, courage and wisdom (y’all know what I’m talking about!) and I think that helped open me up to let this story out.
The #FutureOfTravel team -- Esra Calvert , Danny Guerrero , Andy Sitison , Whitney White and Claire Weidhaas – are digging deep into the hundreds of incredible experiences that people shared with us during FOT23 Phase 1 story collection. This is a truly rich dataset and it’s awesome to be walking through this “insights garden” with such talented, curious and committed people. We can’t wait to share our findings with our sponsors and the industry over the next few weeks and months. The beauty, depth and thoughtfulness expressed by these participants will inspire and enlighten industry leaders to act. It also continues to reiterate to me that the best way to learn about people’s experiences is to ask them.
I mean, just a quick glance at the titles alone should tell you these participants had lovely stories to share! And the best way to understand them is to bring together a diverse group of perspectives, who can analyze and intuit, and bring humanness to what the technology and data are telling us. Human+Digital is an ethos for us and the project amplifies it.
If you’re in sales and marketing, you know the quest to perfect the val prop – and the way you talk about it! – never ends. My teammate Kevin L.D. Leaven and I spent some time refining our messaging by going to our source: our customers! Given our focus on storytelling, I think we’ve been pretty good at prompt engineering for a while, so we put that to the test. Armed with a few hypotheses, our Top 20 customer case studies and recaps, and #ChatGPT (plus #Bard), we summarized how our customers use SEEQ App, and how they benefit from it. The results were super helpful – they validated core beliefs about our val prop, but they gave us better ways to talk about it: creating clarity through nuance and brevity in all the right places. Of course, we’ll put the learnings to use asap in our messaging, but in a nutshell, there are four key uses for SEEQ App (as distilled by ChatGPT, thanks to Kevin’s brilliant exploratory):
1.????Making better strategic decisions, thanks to insight into employee experience, customer behavior and community attitudes.
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2.????Enhancing employee and customer engagement and inclusivity.
3.????Optimizing product development and branding.
4.????Driving and promoting social impact and purpose.
I love it! Let me know what you think and check out the Top 20 list of ways companies are using SEEQ App to learn with customers, employees and stakeholders if you want to see a summary of our source material.
And our tech and product team - Andy Sitison and Scott Fryxell – continue to amaze with their ability to bring stories to life through data. They progressed SEEQ App’s analytical capabilities in a major way this week, by developing the ability to run story analysis essentially in real-time. They’ve accomplished this by breaking stories into smaller parts for better contextual analysis, running our text-based emotional predictions in the cloud, and then visualizing those in SEEQ App, in real-time.
This will give our customers a unique ability to “see” how their consumers and employees feel about their company, the brand and products, in real-time. Breakthroughs are hard, but so much fun when you get to witness them up close! Excited to share this with our customers in the days and weeks ahead, and stay tuned for Andy Sitison 's upcoming blog that shares some of the inside story of how we got to this point in our journey.
Whether your week was full of milestones, full of the work to reach the milestones, or just in a waiting and preparation space, whether it was challenging or easy going, it’s worth reflecting as you consider the week ahead.
Exhale. Gratitude. Recharging. Have a great weekend, fam.???