Executive Business Review Series: Be Relevant

Put yourself in your customer’s shoes. You’re working through a never-ending list of priority tasks, and one of your vendors reaches out for an Executive Business Review (EBR). As you scan your calendar, you start to think about how much time you will lose to another vendor-focused meeting. 

Learning about their new products and services is an additional burden to your already busy work schedule. On top of that, these aimless meetings are rarely about your business. The vendor comes in to tell you about added services and tries to figure out how they can retain you and your money. Their self-serving approach only adds insult to injury. 

It’s fair to say that most people would dread this type of meeting, but with the right approach, you can transform burdensome EBRs into high-impact discussions.

Discover how relevancy can help you better engage your customers in part one of our Executive Business Review Series.