Excusitis
Shawn Reilly
AVP Enterprise Sales - A10 Networks | Driving Strategic Growth, Capturing New Business, and Exceeding Revenue Targets Across Enterprise Markets
If you are in sales and have been for a long time you have probably figured out that it is a very up and down profession. You have good months, great months, shitty months, crappy months and most of us end up with a FANTASTIC year in the long run!!! However, dealing with the ups and downs isn't easy. If anyone tells you they like the downs, they are FOS.
When we are going about our day in the "SALES LIFE" it is easy to just say "well, I am done for the day and I am going home". Or "I am not working Friday cause I killed it all week". Or "this customer is tough and I am blowing off this meeting". Or "my product stinks and I cant sell it". This is all negativity that will clog your brain and produce FUD. Fear uncertainty and doubt. But most of all these are EXCUSES. The more and more excuses you use during the day the more and more FUD you spread and it ends up turning into something I heard in a seminar called Excusitis! This is the biggest problem many of us suffer from today and why we are not at the top of our game. Many of us don't even know that we have Excusitis. It is easy to dismiss. But if you keep it at the forefront of your brain tomorrow you will see that you may be suffering from this.
How about you try tomorrow not making excuses and JUST DO IT! Visit that client you haven't seen in a while that is tough, present in front of 100's of people of which you have been afraid to do or schedule an appt with a customer to present that product of which is tough to understand but has a huge upside, ask your customer a tough question like "when purchasing solutions such as mine in the past what was your biggest risk you wanted to avoid?", etc etc. You will be surprised that Excusitis is really the worry of not succeeding or coming up empty which really describes FEAR!
Get out there, do things differently, surprise yourself and make your career shine!