Exclusive TikTok Interview, Pinterest Benchmarks & Insights, and Summer eCommerce Tips for Grocery and Alcohol
Welcome to May's Brand eComm Insights Newsletter. This month, we share our brand new 2023 Pinterest Benchmarks and Insights Guide, a blog on summer shopping habits for Grocery and Alcohol brands, and an exclusive BRAVE COMMERCE interview with TikTok's Sandie Hawkins.
— Tony Sloan, Editor
CHART OF THE MONTH
2023 Pinterest Benchmarks and Insights
Did you know, Pinterest’s audience grew 7.5 percent year-over-year? That makes it the third-fastest growing social media platform worldwide, outpacing the likes of Facebook, YouTube, and Instagram. How is your brand optimizing its social commerce strategy to appeal to consumers on Pinterest? Read the guide to learn:
- What product categories are performing best on Pinterest right now
- The most commonly preferred retailers from shoppers on Pinterest
- Best practices for your brand to engage and attract Pinterest shoppers
How Shoppers are Packing Their Summer Coolers in 2023
The weather is warming up in the Northern Hemisphere, and shoppers are packing their favorite drinks and snacks for outdoor activities. Now is when Grocery and Alcohol brands should look at the trends to optimize their summer eCommerce strategies to win with consumers. Read the blog to learn:
- What Grocery and Alcohol products are driving the highest Purchase Intent Rates leading up to summer
- Demand peaks from last year's summer season to inform predictions for this year
- Best practices for your brand to create a seamless experience for summer shoppers
Global Social Commerce Trends, Tips, & Predictions for Multichannel Brands
According to Statista, Global Social Commerce Sales are estimated to reach 2.9 Trillion in 2026. Now is the time for your brand to maximize its potential on social platforms. Read the eBook to find out:
- Social commerce growth on a global level, including regional variances around the world
- The impact of privacy concerns and regulations on the social commerce landscape
- How brands can prepare and accommodate for the future of social commerce
Meet us at Digital Grocery Summit USA, May 25th
Will you be at Digital Grocery Summit later this month? Meet with MikMak and discover the latest eCommerce insights and enablement solutions for your brand. Schedule a meeting to:
- Connect with the industry's best eCommerce analytics and enablement experts
- Learn more about MikMak's acquisition of Swaven and this Summer's launch of MikMak 3.0
- Receive industry-specific insights and brand stories to share back with your team
- Learn how MikMak can help your grocery brand grow at the speed of commerce
BRAVE COMMERCE ft. TikTok's Sandie Hawkins
How has social media shifted commerce to becoming community-focused? On a recent episode of the BRAVE COMMERCE podcast, Sandie Hawkins, General Manager of U.S. eCommerce at TikTok, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss:
- TikTok’s community-focused approach to commerce
- How brands can develop creator partnerships
- The importance of offering consumers a seamless shopping experience
What's the latest in eCommerce
- Uber Eats expands ads in move to spur grocery business | AdAge
- Havas Media Group Creates New NA Activation Unit | MediaPost
- Instacart updates aim to improve customer-worker relationship | Grocery Dive
- Brands Are Shaking Up Their Creator Recruiting Strategies | AdWeek
- E-Commerce And Third-Party Services: Are They Putting You At Risk? | Forbes
- Pinterest announces multiyear ads partnership with Amazon alongside earnings beat | Tech Crunch
- Higher Food Prices Bring Bigger Profits, but Consumers Start to Resist | NY Times
- Insurgent Brands 2023 | Bain & Company
- E-commerce alcohol sales are predicted to reach $40B by 2026 | Inside.com
Have any questions?
Email us at [email protected]