Exclusive Supergoop! Interview, Grocery Tips for Easter and Passover, and 2023 Alcohol Insights

Welcome to April's Brand eComm Insights Newsletter. This month, we're showering you with the latest trend data and best practices to help your brand flourish this spring. We feature our 2023 Alcohol Benchmarks and Insights Guide, a new blog on Grocery shopping habits surrounding Easter and Passover, and an exclusive BRAVE COMMERCE interview with Supergoop!'s Amanda Baldwin.

— Tony Sloan, Editor

CHART OF THE MONTH

2023 Alcohol Benchmarks & Insights

According to IWSR Drinks Market Analysis, eCommerce Alcohol sales are predicted to grow by more than a third to reach $40 billion by 2026. How is your brand optimizing its online strategy to appeal to consumers? Read the guide to learn: 

• What social channels and retailers are performing best with Alcohol shoppers right now
• Basket-level and geographic data to inform fulfillment and supply chain strategy
• Best practices and success stories to help your brand win in the eCommerce Alcohol Space

eCommerce Insights to Reach Grocery Shoppers this Easter and Passover

Did you know that Purchase Intent Rates for Grocery brands peaked the day before Easter Sunday and the last Friday of Passover? With food being at the center of Springtime's religious holiday celebrations, Grocery brands should keep a pulse on how shopping habits are evolving. Read the blog to find out:

• Top-performing social channels and retailers for Grocery brands right now
• What product types and categories are projected to be popular this year
• Best practices for your brand to create a seamless experience for Grocery shoppers

Appeal to Female-Identifying Shoppers With These eCommerce Insights

Did you know that, according to Forbes, Women drive 70-80 percent of all consumer purchasing decisions? MikMak took a closer look at the purchasing habits of female-identifying shoppers so that your brand can celebrate and appeal to these shoppers all year long. Read our recent blog to find out:

• What are the top social channels for female shoppers
• The leading categories that Women are most likely to buy from in 2023
• Relevant case studies for your brand to learn how to gain loyalty from its female-identifying shoppers

Meet us at Shoptalk Europe in Barcelona, May 9th - 11th

Will you be at Shoptalk Europe next month? Meet with MikMak and discover the latest eCommerce insights and enablement solutions for your brand. Schedule a meeting to: 

• Connect with the industry's best eCommerce analytics and enablement experts
• Learn more about MikMak's acquisition of Swaven and this Summer's launch of MikMak 3.0
• Receive industry-specific insights and brand stories to share back with your team
• Learn how MikMak can help your brand grow at the speed of commerce

How can your brand drive profitability and maintain a clear focus on its mission? On a recent episode of the BRAVE COMMERCE podcast, Amanda Baldwin, CEO of Supergoop! joins hosts Rachel Tipograph & Sarah Hofstetter to discuss:

• Maximizing distribution channels, including retailer partnerships
• The critical role of incremental sales when it comes to maximizing marketing dollars
• Evolving your marketing and distribution strategy

What's the latest in eCommerce?

• Most grocery shoppers are on YouTube, at 11 a.m., ordering cheese | Supermarket News
• Walmart Redesigns App And E-Commerce Site; Aims To Transform Shopping Experience | Forbes
• How Can Brands Emerge Triumphant In A Post-Pandemic World? | Forbes
• Tap Into the Power of the Creator Economy to Grow Your ROI | Adweek
• From ChatGPT to social commerce, here are 4 trending topics from Shoptalk 2023 | Insider Intelligence
• How brands and agencies are making the most of retail media in 2023 | Digiday
• Global Artificial Intelligence (AI) in Social Media Market is Booming Worldwide Throughout 2023 to 2030 | Digital Journal
• Grocers Boosted Digital Adoption by 27% in the Last Year | PYMNTS

Have any questions?

Email us at [email protected]