Exclude Brand in Performance Max? | Pros and Cons
Hi there,
I have just dropped a video that explains why it (mostly) makes sense to exclude brand terms from Performance Max campaigns in Google Ads.
It shows you how this can make your campaigns more effective, save money, and help you find new customers.
Here's what I reveal in the video:
→ Brand and non-brand search traffic
→ Why separate warm and cold traffic
→ Setting up brand exclusions in Pmax
→ Structuring campaigns with brand exclusions
→ When it's okay to include brand terms
Watch the video here:
Need help optimizing Google Ads for your eCommerce brand?
Cheers,
Andrey.