Exclude 99% of Potential Customers
Adam Egger
![Adam Egger]()
Adam Egger
I Help B2B Software Teams Build Features Customers Love & Use | Validation Sprints to Save Months of Dev Time | 3 Books on Innovation | 20+Yrs of Global Experience in Building Products | 500+ UX/CX/EX Projects
Do not try to be there for everybody. If you focus on everybody, you focus on nobody.
Deliberately exclude some groups of people. Deliberately target just 1 percent of them.
By doing so, you will not only just have customers you love to work with.
They’ll also come back to you again and again because of how much you value them.
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“Have the confidence to know that when your target 1 percent hears you excluding the other 99 percent, the people in that 1 percent will come to you because you've shown how much you value them.”
“Anything You Want” by Derek Sivers (I love this short book!)