Exciting Updates You Should Read!

Today's "Channel Minute" is a little different. The charter for the blog is to share content, ideas and best practices to help subscribers better perform in their sales and channel sales roles. While I typically share a general concept and apply it to sales and channel sales, todays post is a little more of a newsletter format. Although a slight departure from the norm, I believe the content of the post is still supports the mission to help people build better performing more profitable sales channels. I will be back to the normal best practice format for the next post.

So what are the exciting updates? Let's start with new partnerships:

1. Channel Force Partnership Update!

I am excited to announce a partnership with PartnerReady! PartnerReady is a global organization of partner professionals who have held senior leadership and executive-level positions in technology companies and service providers. PartnerReady pioneered the concept of “Fractional Partner Leadership?” in the technology industry.?In a Fractional Leadership role, partner professionals divide up their time over a handful of clients, aka “fractionalizing”, benefitting both the partner professional and the companies they serve.?Channel Force is providing Fractional Leadership services under the PartnerReady brand. In addition, PartnerReady will be offering services powered by Channel Force Inc. This is an exciting partnership that benefits our mutual clients bring together a proven methodology, depth of channel expertise and an affordable cost structure to help companies build and grow profitable channel ecosystems. To learn more about how our partnership can benefit your organization, please email me at [email protected]. Also, stay tuned, I have another exciting partnership in the works!

2. The Partner Spotlight Podcast!

I want to thank Cindy Trevino?for hosting me on the Partner Spotlight Podcast! I truly appreciated the opportunity to discuss channels and the book Channel Force with Cindy and her audience. I love the format of her podcast and Cindy does a fantastic job hosting. Anyone looking for a great channel podcast covering a wide array of channel related topics, I encourage you to follow Cindy Trevino and the Partner Spotlight! Here's Cindy's profile. I encourage you to following her. If you would like to watch the interview see video below.

3. New ebook Coming Soon!

The "CRO Guide to Channel Revenue Growth!" is an ebook defining a proven process to help companies transition underperforming fulfillment channels to active demand creators. The book identifies five channel demand creation principles sales leadership should assess and address to grow channels sales revenue.? The ebook is a free?download and I recommend the book for anyone involved with an indirect sales model. ? To reserve a copy please register. A copy will be sent upon release later this month.

4. Channel Force Training & Coaching Revenue Grew by Over 400% in January!

If you're in channel sales and didn't exceed your number last year you should explore the Channel Force Sales Acceleration Bundle. Channel Force Inc. teaches a channel sales demand creation process designed to transition partners from passive to active demand creators. If you are looking to try something new this year to grow your revenue, the Channel Force Training and Coaching Bundle would be a great option! To learn more or purchase the bundle, please visit: channelforce.podia.com. There's a curriculum overview video on the training page, as well as course overviews for each class. Here are some additional details about the bundle:

• The bundle is 4 classes and a 1 hour live coaching session to help you apply the training.
• All classes in the bundle are online & on-demand.
• Classes include: video, exercises and tests.
• Certificates of completion are available.
• There's a free class "The Channel Sales Challenge" to help you evaluate the training.
• The average review scores 9 out of 10 for the training bundle.
• On-demand classes have 100% Money Back Guarantee.

Here are a few recent training reviews:

Joe C. Review: I love the IRIDE methodology, Craig! I based and developed our partner sales playbook on it by consolidating and organizing collateral as a stage in the sales cycle for partners.

Dennis S. Review: Very clear on laying out problem statement and what needs to go into evaluating how you solve the problem. From a tech point of view the layout and technical video well done.

John G. Review: Excellent first Module...very clearly laid out the Challenge for Channel Leaders, and then effectively mapped out the path required to build a successful Channel Organization. The downside of Fulfillment only Partners, the lack of a demand generation Channel Structure and the dependence on an Assumption Based Channel Enablement strategy, are all addressed in this first Module. Well done!

Martin C. Review: I have had a wonderful time reading your book, and now the training sessions. Great Job!

Finally, If you are looking to learn a few new approaches to demand creation and experience the power of training coupled with application coaching, you should consider the bundle. It's a phenomenal value and if you apply the process, you will definitely grow your channel sales revenue and commission check! If I can answer any questions about the training reach out at [email protected].

Closing

Channel Force Inc. is on a simple mission to help people build better performing more profitable sales channels. If you have an underperforming sales channel, now is a great time to connect. I would love to share how Channel Force Inc. is helping company's and individuals grow their channel sales! [email protected]

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