?? Exciting Updates in Connected Packaging: Innovation, Sustainability, and Consumer Engagement

?? Exciting Updates in Connected Packaging: Innovation, Sustainability, and Consumer Engagement

Dear LinkedIn followers,

I hope this newsletter finds you well and potentially with a suitable summer cocktail in hand on a remote beach somewhere ??

I'm excited to share some groundbreaking updates from our recent campaigns and thought leadership in the world of connected packaging:

?? New Sustainability Tetra Pak Campaign -Add On Pack -

Launch Date: July 24, 2024

? Regions: Spain, Portugal, Germany, Austria, and mid-Europe

? Highlight: Interactive educational games promoting sustainability

? Learn more: https://lnkd.in/d8NWRgx5


?? Summer-Themed Smart Packaging Experience

Features: Personalized summer drink recipes via QR codes

Interactive elements: Personality quiz, custom beverage recipes

? Data insights: Valuable behavioral and preference data for clients

? Explore the campaign: https://lnkd.in/ePV4Srj2


??? CoCo Podcast - Episode 4 featuring Jenny Stanley

Topic: Connected packaging trends, challenges, and opportunities

? Key discussions: Sustainability, consumer interaction, upcoming legislation ? Special insights: Results from Appetite Creative's connected packaging survey

? Listen now: ?? Spotify: https://lnkd.in/etzMwDV4

?? Apple Podcast: https://lnkd.in/e5PNxM92

?? Amazon Podcast: https://lnkd.in/eThdxhbU


?? TechRound Interview Highlights

? Take a look at Appetite Creative's journey and evolution in the digital space

? Benefits of connected packaging: 20% increase in sales, 14% scan rate

? Success metrics: engagement time, rise in sales, and scan rate

? AR and AI applications in enhancing customer experiences

Read the interview here: https://lnkd.in/e_uXbh2F


?? Upcoming Book Announcement

? Stay tuned for my upcoming book on Connected Packaging, set to release soon!

?? Interested in learning more? Let's schedule a call to discuss how these innovative approaches can benefit your business.

Book a meeting: https://lnkd.in/ed3wskRR


Connected packaging is revolutionizing consumer engagement, sustainability efforts, and marketing strategies. I'd love to hear your thoughts on these developments and explore how we can collaborate to bring cutting-edge solutions to your brand.

Looking forward to connecting! ??

Best regards,

Jen

#ConnectedPackaging

#Innovation

#ConsumerEngagement

#Sustainability

Rae James

Business Development Director

3 个月

Great stuff! I’m excited about the book announcement ??

Anthony Poole

Director Of Business Development at Appetite Creative Solutions

3 个月

Great work on the new campaigns! ??

Fantastic Updates Jen! ??

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