????Exciting Time at the Employer Branding Brasil Tour!

I had the pleasure of attending an incredible event hosted by Caio Infante focused on the latest trends in employer branding and talent acquisition. It took place at RD Station in Florianópolis, Brazil. The insights shared by leaders were truly encouraging:

??The first panel of the night focused on Candidate Experience and Employer Branding and featured Fernanda Klokner, Talent Acquisition Manager at RD Station , and Thayane Fernandes, Employer Branding Specialist at GetNinjas . They shared ideas on how to create a compelling candidate journey, enhance employer branding strategies, and leverage authentic storytelling to attract top talent. Their insights highlighted the importance of a seamless and engaging candidate experience in building a strong employer brand.

?? The second panel featured Flavia Bitencourt, HR Manager at Mercado Bitcoin, and Marina Menghini, People Management Advisor at Unicred Central Conex?o. They delved into the importance of fostering a positive workplace culture and providing continuous development opportunities. Their discussion underscored the role of effective communication and employee recognition in enhancing job satisfaction and retention.

Their expertise in enhancing candidate and employee experiences, coupled with the transformative potential of AI in talent management, was invaluable. I look forward to applying these insights to continue building our employer brand and attracting top talent to Rocket.Chat ! ??

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