?? Exciting Streaming Deals & Qortex’s Advanced Signals
Hope you had a wonderful Thanksgiving if you’re in the U.S. and took some well-deserved time to relax.
As we dive into the holiday season, the world of streaming continues to evolve rapidly, with major deals and discounts making headlines. Let’s take a closer look at how these developments impact the Connected TV (CTV) advertising industry—and share some Black Friday streaming deals you might not want to miss.
The streaming industry is buzzing with high-profile deals and partnerships that are reshaping the CTV advertising landscape. From exclusive content agreements to new subscription tiers, these developments are creating fresh opportunities for advertisers to connect with audiences.
These deals will likely drive increased viewership on these platforms, opening up opportunities.
What Else Do These Deals Mean for CTV Advertisers??
1. Fragmentation Demands Smarter Ad Targeting
As platforms like Netflix, Disney+, and Hulu diversify their offerings, viewers are spread across more platforms than ever.
Understanding where the right audience is at the right time will ensure ads are placed where they will have the greatest impact.?
2. Ad-Supported Models Are Expanding
With more streaming services embracing ad-supported tiers, inventory is growing—but so is the need for smarter contextual advertising to maintain relevance across varied content types.
3. Data and Context Are King
Exclusive content, from sports to live events, requires advertisers to understand viewer behavior at a deeper level. AI-powered solutions can identify engagement patterns in real time, ensuring campaigns resonate.
4. Higher CPMs in Premium Content
Premium content commands premium prices. AI allows advertisers to maximize ROI by aligning ad placements with the right moments, creating campaigns that drive measurable outcomes.
领英推荐
As we close out the year, it’s clear that streaming and advertising are becoming more interconnected than ever. At Qortex, we’re excited to help you navigate these shifts with tools that bring unparalleled context to your campaigns.?
Talk soon,
Zack Rosenberg Get in Touch about engineering outcomes from video!
What's New at Qortex
We’re thrilled to announce our newest offering, Advanced Signals and Insights, designed to help publishers unlock the full value of their content with advanced signals and insights. Advertisers are actively seeking this kind of data, and now you can deliver it seamlessly, benefiting your entire organization. Here’s how Qortex’s latest innovation can empower your teams:
Don’t miss out on the opportunity to maximize revenue and deliver unparalleled value to advertisers. Book a meeting today to explore how Qortex’s advanced signals and insights can transform your operations.
AI and the Arts
A group of artists leaked OpenAI’s text-to-video AI model, Sora, in protest of what they describe as exploitation in the company’s early access program. In an open letter, the artists accused OpenAI of using them as unpaid beta testers, PR tools, and contributors to the tool’s development without fair compensation. The group claimed the program was an attempt at “art washing,” where artists lend credibility to corporate AI products, and criticized the requirement that all outputs be pre-approved by OpenAI before sharing. OpenAI, which recently raised billions at a $150 billion valuation, responded by stating that participation in this Sora’s research preview was voluntary and included free access, grants, and other support for artists. While the company emphasizes the balance between creativity and safety, critics argue that the process falls short of supporting artists in meaningful ways. The leak highlights broader tensions between tech companies and creators as AI tools increasingly intersect with the arts.?
Real-Time Translation?
The Apple Watch’s Translate app, introduced with watchOS 11, enables real-time, two-way conversations in over 20 languages directly from your wrist. This feature facilitates seamless communication during international travel or multilingual interactions, eliminating the need for separate translation devices or apps. Users can select input and output languages, choose between voice or text input, and download languages for offline use, ensuring accessibility even without an internet connection. By providing immediate translations and spoken playback, the app enhances understanding and fosters connections across language barriers.