Exciting news from the Masters

??? Exciting news from the Masters

The Masters golf tournament was held from April 11th to 14th at the Augusta National Golf Club in the United States. The tournament featured 88 of the world’s best golfers, with Scottie Scheffler emerging as the winner. But beyond the thrilling competition, let’s talk about the unique approach to sales and marketing at the Masters.?

Unlike many other events, Masters merchandise is exclusively available for purchase on-site during the tournament, foregoing online sales entirely. According to the Medium newsletter, this deliberate limitation boosts demand for tournament products, reportedly bringing in around $70 million in sales per tournament week. This translates to an average purchase value of approximately $1000 per customer. The strategy behind this exclusivity is all about cultivating a premium brand image and ensuring long-term growth in sales. ?

??Types of Diamond league Ads

The Diamond League, the premier track and field competition kicked off on April 20th in China. With competitions held in various countries, the league aims to promote athletics across all continents.?

Newsletter The Media Ant recently outlined the diverse types of advertising utilized by companies and brands in the Diamond League, as well as what we can expect to see this year. The most popular types include:?

1. Broadcast commercials, stadium advertising and digital advertising, visible on television, in stadiums and across digital platforms throughout the series.?
2. Sponsorship and partnerships, with logos of collaborators and sponsors prominently displayed on athletes’ and teams’ attire.?
3. Event sponsorship, where companies support specific events or disciplines gaining strong visibility within the respective sports community.?
4. In-game advertising involves product placements within the sports events themselves. For example a beverage brand may be the official drink consumed during breaks.?
5. Experiential advertising creates immersive experiences for fans, such as branded fan zones in stadiums or interactive digital campaigns.?

?? Real Influence, Real Results – Inspiring content by 10.team athletes

What do a freestyle kayaker and van seat covers have in common? Quite a lot! Visa Rahkola shows us how to create authentic impact with a touch of humor for the target audience. Watch and enjoy!