??Exciting GA4 Update: Introducing the new Checkout journey report

In the recent Google Analytics 4 update as of September 19th, a new and insightful feature has been introduced—the Checkout Journey Report. This report sheds light on the user experience during the checkout process in e-commerce websites or apps, offering a comprehensive view of user engagement at each step of the checkout funnel.

The Checkout Journey Report presents data on the number and percentage of users commencing the checkout process and progressing through subsequent checkout steps. The funnel within the report is a closed one, exclusively encompassing users who initiated from the initial step (the Begin checkout step) without starting from any other point in the funnel.

?? How can you benefit from this report?

The Checkout Journey Report serves as a powerful tool to identify bottlenecks in your checkout process. For instance, if you observe a significant drop-off between the 'Add Shipping' and 'Add Payment' steps, this report can help pinpoint potential issues during the shipping step, such as high shipping costs or a mandatory login without a guest checkout option.

?? How to access the report:

1?? Sign in to Google Analytics.

2?? Navigate to the 'Reports' section from the left menu.

3?? Under the 'Monetization' topic in the 'Life Cycle Collection' or the 'Drive Online Sales' topic in the 'Business Objectives Collection,' find and open the Checkout Journey Report.

Don't spot the report? Don't worry! You might need to add it to your default set of reports. If you're an editor or administrator, follow the link to learn how to do that.

?? Where does the data come from?

To view data in the Checkout Journey Report, ensure you've implemented the necessary ecommerce events (website instructions, mobile app instructions) in your store.?

These include:

begin_checkout, which populates the Begin checkout step

add_shipping_info, which populates the Add shipping step

add_payment_info, which populates the Add payment step

purchase, which populates the Purchase step

?? Understanding the funnel steps:

By clicking 'View Funnel Steps,' you can access a read-only view of the steps comprising the funnel. While you can't alter the steps or conditions from this view, it offers valuable insights into the journey.

?? Interpreting the report:

The Checkout Journey Report comprises a funnel chart and an accompanying table that aids in segmenting the data by one dimension. Key metrics such as 'Abandonment Rate' and 'Retention Rate' are displayed, giving you a deep understanding of user behavior at each step.

?? Your insights matter!

This report empowers you to optimize your checkout process, enhance user experience, and boost conversions. Dive into the data, identify patterns, and make data-driven decisions to drive growth in your ecommerce venture.

Let's leverage the Checkout Journey Report on Google Analytics to unlock growth opportunities and elevate the checkout experience for our users! ???

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