Excellent Opportunity for Digital Marketing Manager

we have an excellent opportunity with one of our esteem client in retail industry

Designation : Digital Marketing Manager

Location :- Mumbai

Job Responsibility:

Revenue & Business:

• Achievement of targeted top line for E-commerce channel.
• Setting up of E-commerce Business Processes / Best Practices for the organization.
• Responsible for E-commerce marketing budget and ROI.
• Responsible for brand building & awareness through digital mediums

Duties & Responsibilities:

• Develop channel strategy, plans, budgets, and forecasts to increase brand presence to drive disruptive growth for the organization.
• Drive strategies for retention of consumers over long term period
• Lead overall e-Commerce strategy and drive execution including but not limited to supply chain, pricing, merchandising, customer promotions, content, SEO/SEM and analytics
• Continuously measure effectiveness and ROI of initiatives and apply learnings in ongoing strategies and plans.
• Creating Content for driving engagement
• Analyzing Marketing data - Impression/ Clicks / CTR/ Sales & deciding on the new strategies
• Develop an in-depth knowledge of parent needs and of local market trends and developments to formulate marketing strategies
• Apply customer and market insights combined with creative thinking to define and shape the proposition to maximize appeal and relevance
• Develop the whole digital marketing strategy including pricing, multi- channel communications plan and parent engagement programmes to support enrolment growth
• Define effective parent/consumer engagement strategies and own the overall parent/consumer experience across all marketing
• Develop and execute effective PR initiatives across digital and off-line channels which build positive brand awareness
• Plan and execute effective and cost effective brand awareness campaigns.

If anyone interested please share your updated resume on [email protected]