TO EXCEL AT ANYTHING, YOU MUST THINK DIFFERENTLY!

“Thinking is the hardest work there is, which is probably the reason so few engage in it.” Henry Ford

“We cannot solve our problems with the same thinking we used when we created them.” Albert Einstein

“If everyone is thinking alike, then somebody isn't thinking.”? ?

Gen. George S. Patton

Henry Ford, Albert Einstein and Gen. Patton were on to something.

THEY WERE ON TO “THINKING DIFFERENTLY!”

But, others were also onto thinking differently.

Lin-Manuel Miranda created “Hamilton” by thinking differently. He followed four key points:

• Be unpredictable. Rap and hip-hop music was an unpredictable way to tell the story.
• Defy expectations. Casting actors of all races to play people who were white was not expected.
• Force the audience to think. Hip hop and rap music forces the audience pay close attention to the words.
• Make the audience say WOW. The combination of everything wowed the audience.

Lin -Manuel Miranda certainly thinks differently!

When he returned to Apple in 1997, Steve Jobs found a company that had no core values. So, he stated Apple’s core values in the form of a one minute tv commercial:

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo.

You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward.

While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

Steve Jobs, and now Apple, thought differently!

Thinking differently is rare:

It is as rare as a Navy Seal: only 1 person out of every 65 accepted to the program actually becomes a Navy Seal. (1.5%)

Thinking differently is difficult:

Henry Ford, Albert Einstein and Gen. Patton understood thinking differently is difficult.

But, thinking differently is learned:

Steve Jobs, Lin-Manuel Miranda and others show us thinking differently is learned.

To excel, you must learn to think differently.

To learn to think differently, remember 6-3-6.

6 SECONDS. The time it takes for someone to form a first impression. It’s not much time, but it’s all you have. Use it wisely and it seems like an eternity!

3 POUNDS. The weight of the average human brain. So light, yet every accomplishment begins with a single thought. Use it wisely.

6 CONCEPTS. The concepts you must know and apply every day:

• Start with Why
• Know your Story and How to Tell It
• Keep It Simple
• Here’s to the Crazy Ones
• Be a Purple Cow
• Pitch to the Sharks

WHEN YOU THINK DIFFERENTLY . .

You join an elite club whose members have changed their corner of the world.

TO EXCEL AT ANYTHING, YOU MUST THINK DIFFERENTLY!