Exceeding Expectations

The majority of companies are happy to just perform adequately. Unfortunately being adequate doesn’t get you noticed.?In today’s day and age, everyone has to have a unique selling point and value add. Products and services are so diverse and plentiful that potential clients will often look for service as much as they look for quality.

We all know that when it comes to business; competition is fierce. Often there are hundreds of companies saturating an industry and most certainly selling a similar product or service. In order to survive and grow on the success scale, your business must stand out from the laggards.?

Acquiring a reputation for putting customers first will boost the organic growth of your company. Many people prefer to make purchases from businesses recommended to them by family, friends and colleagues. According to Invesp, on average, word-of-mouth drives $6 trillion in annual global spending and is responsible for 13% of all sales.?

Businesses that go the extra mile to delight their customers create the ideal opportunity for them to tell others what fantastic service they have received. Receiving customer feedback on our product has allowed us to understand and communicate with our customers on their specific requirements and needs, whether this involves building a new cash flow report, or simply requiring urgent after hours support. It's about making sure the customer comes first and their staff have access to realtime information in order to exceed the expectation of their clients.

Exceeding expectation cannot come to a halt once a customer has made a purchase. If Possible it should organically flow throughout so that all participants can reap the benefits. The internal functionality of System1A allows our clients customers to externally benefit. We ensure that lines of communication are not blurred and that absolute transparency is available between our clients and their customers.?

It is important to highlight the key benefits of exceeding customer’s expectations. Once you have found a method to exceed your customers’ expectations its relatively easy and inexpensive to maintain. Repeat business is guaranteed as the Customer Lifetime Value (CLV) increases. CLV represents the total revenue from each customer during his or her relationship with your business. Exceeding expectations builds a sustainable and long lasting brand reputation.?Ultimately by exceeding customers’ expectations this will prompt them to return.

A business is worth nothing without its customers. By providing them with an enhanced experience and great service this increases the likelihood of continuous success. Customers who feel valued will stay loyal, grow the business through word-of-mouth and ensure repeat spending. Exceed their expectations and the success of your company could?exceed yours.

| System1A | Weekly Blog | June 2022 (Author: AW)