Examples of Great Adverts!

Companies can make a serious name for themselves by creating a great advert that gets people laughing and wanting to watch it again. You could be relatively unknown in the big bad business world, but just 1 video can change it all. Here we give you a rundown of some of the greatest adverts from companies.

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Firstly, we have DOLLAR SHAVE CLUB. Before their first advert took off, they were an unknown shaving company just starting out, they created an advert that was funny, explained what they did and kept the audience wanting more!

Next thing, they have been bought out for a few million - Not bad for 2 years work! You hear people say the power of Marketing all the time, but this advert and business model is a great example of the power of Marketing.

So many people were quick to use their services compared to Gillette or other leading brands as the advert pointed out faults with the other brands without actually naming who it is.

This advert totaled 26 Million views on YouTube. You can see why.

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Another example of a viewing pleasure of an advert is the Last Second by the makers of the Clash Royale app. They created some fantastic animation and put in plenty of funny moments, to capture the audience’s attention.

The way the animation works is very realistic and it tells a story of that last second shot to win it all. I can't say I am into Games on Phones, but it even made me think I might give it a purchase.

The only downfall with these sorts of adverts is that the actual game play will be nothing like the advert, so some people may be disappointed once downloaded.

Not taking anything away from the ad and the concept of it, deserves all the 116 Million views it has got already. They really took their APPortunity.

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Honda – The Cog

Just because this advert is from a big company, it doesn’t mean that it is any better than the others. People might think that the bigger the company the better the advert, but, as you would have seen from the Dollar Shave Club Advert, this isn’t always the case.

We are not taking anything away from Honda…at the time this was possibly one of, if not THE greatest advert on our screens.

The call to action of ‘Isn’t it nice when things just work’ makes the audience feel like if they get a Honda Accord, things will run smooth and Honda are implying that the car won’t breakdown.

 All in all, a superb video and great bit of Marketing.

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Skoda – The Cake

This advert really catches the imagination of its audience. When it first starts you can’t tell what is happening and what they are making. You can’t even tell that it is an advert for a car.

The call to action at the end of ‘full of lovely stuff’ is a fantastic way of using the double meaning. The cake is obviously full of lovely stuff, but it is also implying that the Skoda is full of similar lovely stuff.

If you haven’t seen this before, give it a watch!

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Nike - Dream Crazy

Colin Kaepernick is the voice behind this advert and in my eyes is the perfect voice over for the advert that they are trying to create. Colin was the First American Football Player to kneel when the national anthem was playing in protest of police brutality and racism against African Americans in the United States.

He was lynched in the media and by politicians because of it and he was let go from his Football Team but that didn't phase him and even to this day he is a political activist fighting for the rights of his people.

The message behind the advert shows all the different athletes who have achieved great things through their own personal struggles: including a 1 handed football player and a boy who had a brain tumour and was critically obese but lost all his weight and then became an iron man.

It is an advert that inspires people to dream and to do things people tell them they can't. Even watching it back now drives me to do more.

The end tagline really encompasses the message of the advert and inspires people. You can always rely on Nike to come with the goods.

IT'S ONLY CRAZY UNTIL YOU DO IT! JUST DO IT.

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These are just a few adverts that have really stood out to me over the years and have made a big impact on the businesses they are promoting.

Do you know of anymore adverts that inspired you or you really enjoyed watching it? Let me know in the comments.

Josh Morris

www.busybins.co.uk